Bike

Snow

Triathlon

Outdoor

Alpine Skiing 

Nordic Skiing

Cycling

marketing 

Marketing & Sales

Enthusiastic sports marketing professional with proven talent for making new contacts, providing effective brand
presence. Internationally experienced and self-motivated, accomplished in marketing, branding, communication,
and management. Highly adaptable and skilled problem solver, able to take ideas and see them through
completion. Comfortable in demanding and challenging environments requiring quality and timeliness

Energetic professional seeks new opportunities in an established company to apply skills and knowledge acquired during 8 years of intense and diverse experience. An ideal work environment would include an energetic and creative climate; well defined goals; positive and supportive atmosphere; a balance of collaborative and independent assignments; and an opportunity for leadership and personal development.


Mukilteo, WA | Taichung, Taiwan | Burnago, Italy
Third-largest cycling components brand and global leader in competitive bike components for road cycling and mountain biking.
Drop Bar Marketing Manager
Set the tone, vision, and marketing strategy of two brands (FSA and Vision) specialized in bicycle wheels and components
within the road, gravel, cyclocross, and triathlon segments. Steered all aspects of day-today marketing operations at the strategic and granular levels - from data analysis and tradeshow management to social media marketing, campaign
management, athlete engagement, content development, media relations, and brand building - to expand the organization's
digital footprint and drive category growth.
Key Contributions:
➢   Conducted in-depth market research to identify and anticipate upcoming trends;
translated into clear marketing objectives to capitalize on explosive growth in gravel
riding.	High Integrity  Dedicated & Driven
➢   Partnered with management teams to conduct strategic planning sessions, develop and execute marketing campaigns, and administer the $550K+ annual marketing budget.

●   Created demographic-targeted social media campaigns to enhance the reach and
impact of marketing efforts.	Visionary &	Strategic & Confident	Pragmatic
●   Ensured the optimal allocation and utilization of marketing resources to fulNill the brand vision.

➢   Engaged with, negotiated, contracted, and managed high-proYile athletes for marketing
purposes; scripted and developed digital videos using athlete partners to build brand equity and engage with social


audiences.

●   Leverage athlete participation in marquee events to create a strong brand presence.

●   Successfully secured four professional road teams and multiple amateur teams as brand ambassadors.

●   Highly skilled in identifying best-Nit athletes and events to maximize market exposure.

➢   Orchestrated all aspects of trade show participation - including planning, logistics, branding, athlete collaboration, and booth design - to create category-focused events that accelerate product sales.

●   Standardized booth sizes for regional events, resulting in signiNicant cost savings and consistent planning.

●   Attended high-proNile events including Ironman Kona, Unbound Gravel, BWR, Sea Otter, and Interbike.

●   Hosted contests and social events with globally recognized athletes to generate brand excitement.

●   Facilitated commercially successful new product launches via trade show participation.

➢   Conducted interviews with relevant media partners and outlets to evangelize the brand.

➢   Designed and developed a diverse range of marketing collateral to expand brand appeal; successfully re-established the company as road-focused brand which is specialized in bars, stems, seat posts, chains, and cranks.

Drop Bar Marketing Manager

Salt Lake City, UT
Online specialty retailers that sell clothing and outdoor recreation gear for hiking, camping, road biking, mountain biking, rock climbing, winter
sports, Nly Nishing, kayaking, rafting, and road and trail running.
Customer Solutions
Fielded and responded to customer calls, emails, and inquires to deliver value-added customer solutions, resolve customer
concerns, and generate sales of bikes and bike accessories.
Key Contributions:
➢   Upheld high standards of customer service excellence; provided a highly differentiated and frictionless customer
experience that fosters brand loyalty.
➢   Provided guidance and support for customers in the areas of custom bike builds, component compatibility, and cycling soft
goods.
●   Leveraged extensive cycling expertise and experience to provide authoritative product guidance, strengthen customer
relations, and catalyze sales.

Default

in partnership with international ofYices; successfully modernized
the brand image via new logos, messaging, and marketing assets.
➢   Cultivated and nurtured productive relationships with media stakeholders to gain brand exposure; distributed products to the media to facilitate commercially successful new product rollouts.


➢   IdentiYied, engaged with, and sponsored athletes and teams for brand leveraging purposes, resulting in a signiYicant
improvement in brand credibility.
●   Employed teams/athletes/inNluencers in various events, competitions, and outward-facing brand communications.

Madone, Italy | Boston, MA
Vittoria is an Italian bicycle tire manufacturer established in 1953 that produces 5M+ road and mountain bike tires annually.
Road Marketing Manager, North America
Orchestrated all road marketing efforts - including strategic planning, campaign management, sports marketing, trade show
management, branding, media relations, and athlete management - for three distinct global brands (Vittoria, 3T, Selle Italia, and Northwave) across the US region.
Key Contributions:
➢   Planned, developed, and executed a holistic marketing plan to attract new	 Brand Strategist
customers and penetrate the lucrative north American market.
➢   Created full-scope marketing campaigns for three brands - from	Tradeshow Expert
conceptualization to execution and post-launch assessment.
➢   Managed and administered a $400K+ annual budget; ensured marketing
resources were optimally allocated for maximum ROI.	Media Partnerships
➢   Scripted and directed various sports marketing videos to drive awareness of new products.
➢   Conceptualized, designed, and managed all regional and national trade shows including Sea Otter and Interbike.
➢   Designed and developed brand-aligned marketing collateral such as event displays, marketing collateral, and corporate
riding kits.

Road Marketing Manager North America

Enthusiastic sports marketing professional with proven talent for making new contacts, providing effective brand
presence. Internationally experienced and self-motivated, accomplished in marketing, branding, communication,
and management. Highly adaptable and skilled problem solver, able to take ideas and see them through
completion. Comfortable in demanding and challenging environments requiring quality and timeliness.

Road Marketing Manager

Northwave NA Cycling Marketing Manager

John McKone is a marketing at Full Speed Ahead in Park City, UT. View their experience, skills and work history on Malakye — the professional network for…

John McKone — marketing at Full Speed Ahead — Park City, UT

John McKone

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