John Grimshaw

Lead the planning, executing and reporting analytics for paid search and related advertising programs on Amazon for Crealytics clients focusing on AMS and Seller PPC programs. Advise clients on best practices for Amazon Vendor and Seller Account Management; listing creation & optimization, inventory management, pricing & promotions and all aspects of successfully managing the Amazon ecosystem. Maintain and update knowledge of best practices for Amazon marketplace opportunities to improve brand position and rankings for multiple global brands.

Create, maintain and improve product listings for multiple global brands on Amazon.com including National Geographic and Bear Grylls Outdoor Gear, to increase product ranking through Amazon's A9 search Algorithm; Develop and manage Seller and AMS advertising campaigns through Amazon Seller Central and Vendor Central - analyze KPIs to ensure most efficient ROI and Advertising Cost to Sales (ACOS); Develop and manage price promotions including Lightning Deals, Deals of the Day, promo codes, etc.; Develop on-Amazon and off-Amazon marketing strategy; Drive customer traffic through social & advertising channels: Facebook, Instagram, Google Adwords; Support e-commerce team with inventory planning & management; Duties include: copywriting, proofreading, image management, SEO & keyword research, competitive research, marketing strategy, marketing reporting & analysis, interfacing with internal e-commerce team to ensure best-in-class content delivery, maintain and update knowledge of best practices for Amazon marketplace opportunities to improve brand position and rankings for multiple global brands.