Bachelors in Marketing & Business Management

Bike

Dive

Outdoor

Yoga

Health & Fitness

Consciousness studies

Signals intelligence

Ai alignment

Uap studies

Phenomenology

Independent conflict journalism

Social Media Advisor

Specialist & Consultant

I'm John - a Senior Social Media and Communications Manager with a love for compelling and genuine narrative-driven content. At the heart of my creative journey is a steadfast commitment to authenticity in storytelling. This core principle has been the key to my success, enabling me to breathe life into brands with a genuine and organic touch. While I currently serve as the Executive Social Media Advisor to the Scientific Coalition for UAP Studies, I’ve accrued an array of diverse experiences that I’m quite proud of. From the outdoor industry to the defense sector, and into the microscopic niche of alternate reality gaming production, I’ve worn just about every hat you can think of. I’m also a lifelong outdoorsman privileged enough to grow up in the shadow of the San Gabriel Mountain Range, and they are very much my home. In a world where adrenaline meets endurance, I thrive.

Collaborated with SCU's board to align social media goals and facilitate public O&A's. Promoted SCU's Anomalous Aerospace Phenomena Conference, capitalizing on UAP interest. Achieved 30% Twitter follower increase in first month of managing SCU's social media, focused on consistency and engagement.
• Boosted SCU's digital identity by aligning visuals across all platforms.
• Helped SCU navigate modern social media landscape with best practices.
• Moderated Reddit AMA session that saw 1,5M views with 84% upvote rate.

Consolidated disparate social media accounts into a unified brand identity for Pelican that faithfully represents consumer, commercial, and government segments. Collaborated with various stakeholders to oversee seamless account consolidation, bringing control of socials in-house for the first time.

• Produced most successful viral content in the history of the company.
• Streamlined cross-functional proceses by eliminating redundancy.
• Integrated all social channels with Sprout. allowing for "3ok ft" KPls.

Social Media Specialist

Enhanced self-defense knowledge for marginalized communities. Directed all content. including viral 1-min videos on Ukraine's war, garnering millions of views. Managed scripts, on-camera delivery, articles on brand's site. Grew YT channel from 1,500 to 200,000+ subscribers while acting as its face.

• Quadrupled social CTR through careful A/B content testing.
• Selectively collaborated with key influencers to boost brand visibility.
• Pioneered successful cross-posting content strategy via Later.

Director of Social Media

Led brand's lnstagram in 01 of 2023, doubling reach and engagement in 30 days. Created original design assets and handled promotional artwork for events. Worked with Storyboard Artists to craft an engaging, immersive and unique Alternate Reality Gaming narrative for MSW events.

• Created the now distinct visual branding MSW is known for.
• Conducted decades of conflict research to aid in storyline writing.
• Reported to owners, ensuring alignment with high-level strategies.

SENIOR BRANDING & SOCIAL MEDIA STRATEGIST, DESIGN LEAD

Revitalized creative marketing, leading to a 20% growth in brand engagement. Pioneered a 'nonchalant' voice across social channels, resonating with audiences. Transitioned from directing to starring in YouTube videos on complex topics. contributing to a 50% increase in viewer retention.

• Led creative visual overhaul. achieving a memorable brand identity.
• Managed local influencers. enhancing collaboration and reach.
• Videos produced during tenure remain most popular on channel to date.

Digital Marketing Manager

John Currie is a Social Media Advisor at Scientific Coalition for UAP Studies in Los Angeles, CA.

John Currie

John Currie

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