John Cordoba

John Cordoba

Sr. Product Manager - Road and Gravel Bikes · Specialized Bicycle Components

Auburn, California

In My Own Words

🚴‍♂️ Driving Product Innovation | Strategic Product Leader | Passionate Cyclist & Outdoor Enthusiast

With over 14 years of experience in product management, I specialize in driving product innovation that delivers exceptional user experiences. As a seasoned product leader, I excel at identifying market opportunities, defining strategic roadmaps, and leading cross-functional teams to bring high-performance products to market.

From concept to launch, I collaborate with engineers, designers, and business partners to create solutions that not only meet customer needs but also push the boundaries of what’s possible. My expertise spans market research, competitive analysis, and full product lifecycle management—ensuring products achieve both commercial success and long-term impact.

What excites me most is when I can merge my personal passions with product innovation—creating solutions that not only perform at the highest level but also inspire and enhance the lifestyles of those who use them. As a dedicated cyclist, health & fitness enthusiast, and outdoor adventurer, I thrive on challenges, adventure, and pushing the limits—both in product development and in life.

Let’s connect and talk innovation, product strategy, and the future of great products!

Work Experience

Sr. Bike Product Manager - Road & Gravel

Specialized Bicycle Components

2022 – Present

Bike Product Manager - Road & Gravel

Specialized Bicycle Components

2016 – 2022

Bike Developer - Road and Mountain

Specialized Bicycle Components

2014 – 2015

Softgoods Product Manager

Specialized Bicycle Components

2010 – 2013

Sales Specialist

Rock N' Road Cyclery

2010 – 2010

Customer Service Specialist

crankbrothers

2008 – 2010

Sales Specialist

Rock N' Road Cyclery

2006 – 2008

Assistant Manager

Swatch Group

1998 – 2004

Interests

Listening to musicReadingCyclingFitnesshealthPodcastsCultural ExperiencesPop culture

Skills

Industries

BikeLifestyleMoto & PowersportsMusicOutdoorRunSkateSnowStreetwearSurfSwimTechYogaHealth & Fitness