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Management - Brand

Experienced Strategist, Manager, Operations Expert, and Salesperson | Living for the Mountains

Logistics, Shipping & Operations

CAMP Rebrand 2022

Assited with CAMP's rebranding launch in 2022 and the integration/merger of the CAMP/CASSIN brands under one title (CAMP). Included onboarding of wholesale partners, redefinition of CASSIN and its merger with the CAMP name, and messaging around the new logo and vision of the brand.

New Product Launch - Prospector 106 Ski - Meier

Assisted in the development, GTM strategy, and launch of multiple new skis in 2019, including the Prospector. My role was integral to the strategy for production and sale of all new ski lineups. With my team, I showcased the new lineup at 2019 Outdoor Retailer Snow Show (trade show).

Custom Ski/Snowboard Program Manager - Meier

Resource, cost, and strategy oversight including sourcing, manufacture, and sale of custom ski product line; implemented new inventory and production forecasting methodology to optimize procurement efforts and demand planning; sale and promotion of lineup through varied platforms including trade show, front of house, email campaigns, and company partnerships/client relation (custom ski clients included Coors Beer, Widespread Panic, RepYourWater, University of Colorado, private buyers, etc.)

I'm a connoisseur of the backcountry and an adventure sport enthusiast to my core who's every decision is heavily influenced by the ever-growing need for environmental and social responsibility. I utilize my technical and business backgrounds along with my outdoor experience to further innovate and develop products to remove the barrier for what is achievable through human exploration. I believe the needs for environmental improvement and product development are the same, and should be treated as such.

Most days you'll catch me climbing, skiing, biking, running, backpacking, paddle boarding, practicing yoga, or anything else outside.

• Assist with measurable business development, acquisition, proposal, and sales of future work engagements while maintaining customer service excellence with current and prospective clients.
• Manage and supervise internal team members including associates, analysts, and mid-senior personnel to ensure proper training, utilization, and distribution/delegation of project tasks; also supervise and guide external client personnel wherever pertinent.
• Regular presentation of findings and analysis to clients and stakeholders with an ability to clearly, concisely, and objectively boil down complex initiatives.
• Deliver end-to-end solutions that help clients at critical inflection points related to operations, risk, disputes, finance, performance, and distress.
• Provide data-driven cost analysis, valuation, liability assessment, root-cause determination, economic damages, and litigation support services (among others).
• Regularly leverage robust statistical, financial, and technical analysis to aid in decision making and determination of root/loss causation.
• Clients range from Fortune100 companies to small family-run businesses.

Senior Director, Consultant

• CAMP (est. 1889) is an Italian-based manufacturer of lightweight, high-quality climbing, mountaineering, and skiing equipment that distributes the CAMP, CASSIN, Contour, and Snowline brands.
• First point of contact for outdoor wholesale dealer accounts (B2B clients included REI, Backcountry, Moosejaw, etc.); B2B sales and communication surrounding new releases, specs, fulfillment, delivery, warranty, POs, and technology.
• Direct to consumer (DTC) sales; shared knowledge and expertise of CAMP's entire technical product lineup to equip customers, athletes, and adventurers with the appropriate gear for their goals, sticking to CAMP's "light and fast" motto.
• Maintained customer service platforms and e-commerce channels to support B2B and DTC clients and consumers.
• Coordinated on-time processing, distribution, and invoicing of products to hundreds of retailers throughout the US and Canada; approx. $1 Million wholesale value (over 10,000 items) shipped per month.
• Provided gear fit outs for CAMP's sponsored athletes, sponsored guides, and partner organizations (including American Alpine Club, Colorado Mountain School, etc.); ensured partners were equipped with adequate gear and resources for various competitions, expeditions, promotions, and events.
• Attended and assisted with the planning/logistics of CAMP sponsored events including IFSC ice climbing comps, Craggin Classic, gym comps, etc.
• Oversight and improvement of supply chain and logistics processes including material sourcing inquiries, product delivery systems, inventory tracking/forecasting, packaging, warehouse management, and logistics between the US distribution and the European manufacturing headquarters.
• Enhanced business development through sale and maintenance of relationships with wholesalers and consumers at various sponsored competitions, trade shows, events, and front of house retail efforts.
• Integral in supporting executive team, sales/marketing efforts, and product technology R&D.

Operations & Dealer Services Rep (Inside) - Climb/Ski/Mountaineering Equip

• Required climbing expertise and precision to access high-risk points to perform technical inspection.
• Traveled over 50% of the time to serve clients around the US, often with limited resources or notice.
• Provided structural condition inspection, asset management, and design assessment of infrastructure for clientele; included the development, execution, and maintenance of quality control procedures.
• Required excellence and diligence in cost management and generation of technical reports to meet budgetary and regulatory needs.
• Risk / emergency response: short-notice assessment of critical structures post-damage-event including fire and collision among others.

Consultant

• Resource, cost, and strategy oversight including sourcing, manufacture, and sale of custom ski product line; implemented new inventory and production forecasting methodology to optimize procurement efforts and demand planning.
• Exceeded business development objectives; FOH and online sale of entire product lineup with a focus on custom products, attended trade shows, managed client inquiries and partnership requests, aligned manufacturing procedures to meet client product needs, conducted manufacturing tours, and worked the front-of-house retail space/taproom to drive growth of on-premises sales. 
• Coordination with clients and customers to finalize custom design (clients included Coors Beer, Widespread Panic, RepYourWater, University of Colorado, private buyers, etc.)
• Integral assist in strategy, planning, and implementation of new product launches including the Prospector series (see link below). 
• Increased annual production rate output of skis by 18% with the implementation of 5S Lean manufacturing practices, standardization of factory procedures, introduction of data and material tracking, refined QA/QC procedures, and mitigation of waste.
• Trained, managed, and supervised employees with ownership of production results.
• Utilized sustainable alternatives to traditional materials including beeswax resin, beetle kill pine, and compostable packaging to mitigate the environmental impact of manufacture and distribution.
• Planned, designed, coordinated, and actioned the transition to Meier's new production, retail, and taproom facility to allow scaled growth of business.
• Coordinated with marketing team to align product launches with brand objectives.

Assistant Program Manager, Custom Skis & Snowboards

Two different outdoor retail roles during this time period as described below.

Mont-Bell (Sales Superviasor):
- Community involvement and outreach with local philanthropic and humanitarian partners 
- Outfit individuals for expeditions and various mountaineering/alpine sports 
- Educate Customers on "Light & Fast" Mountaineering Equipment, and responsible outdoor use

Vital Outdoors (Sales Associate):
- Educate consumers on responsible wilderness usage and minimalist impact by "leaving no trace" during backcountry activity 
- Outfit customers for a variety of outdoor expeditions, sports, and excursions 
- Attend outdoor retailer conferences and product clinics to learn construction, functionality, and design of alpine, mountaineering, and backcountry gear 
- Account for inventory, shipping, receiving, and daily operations of sales

Sales Supervisor

- Cost management & contract procurement for Denver International Airport Expansion Project (approximately $1 Billion contract)
- Coordination of contract closeout for $57 million 5-star hotel (Jacquard Autograph Collection by Marriott)
- Oversee field operations and ensure compliance with quality control standards and specification requirements
- Manage supplier, vendor, and subcontractor relations

Engineer

- Two-time winning designer for competitive Red Bull and Woodward "Slopesoakers" ski course 2017 & 2018 at Copper Mountain, CO
- Utilized prior ski experience to test course features and enhance feasibility, constructability, and athlete/spectator experience
- Featured in Freeskier Magazine, Snowboard Magazine, Ski Magazine, Vail Daily, and Summit

Slopestyle Ski Course Designer

Joe Maguire is an Experienced Strategist, Manager, Operations Expert, and Salesperson at Ankura in Burlington, Vermont.

Joe Maguire

Joe Maguire

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University of Colorado Boulder

University of Colorado Boulder