Oversee all aspects of the Kaenon business, including but not limited to Brand, Design, Innovation, Sales, P&L, and Supply Chain.

Head of the Brand and Product divisions at Kaenon Eyewear.

With two decades of brand building experience, I specialize in working with companies that want to take a "deep-dive" into the core building blocks of their brand, and rebuild/refine/refocus in order to exceed their business goals. I help provide executives and their teams with the tools to tell a clear and unified brand story to help grow their business and reach new passionate customers. Areas of Expertise Include: • Brand and marketing strategy • Defining meaningful, actionable brand pillars and DNA • Integrated Go-To-Market strategy • Social media and digital marketing • Ambassador influencer marketing • Trend analysis • Competitor / market analysis • Content strategy, creation and execution • Campaign development • Focus groups and customer data analysis • Brand / Product naming and architecture

Founded and co-directed a full service marketing and design consultancy. Provided strategic branding solutions for companies that wish to strengthen their presence in the USA and Japan. Clients included Nike, Helly Hansen Japan, and Meguiar’s. • Built a roster of clients who are leaders in their category. • Launched several websites in San Diego’s non-profit community.