Jodie Michalak
Senior Copywriter
Round Rock | US
Interests
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Summary
Activity
Work experience
Reima
E-commerce Loyalty Coordinator | 02/2024 - Current
Jodie Michalak
Freelance Senior Copywriter | 01/2007 - Current
Design brand voice and personality, website facing, and campaign strategy for businesses in nearly every niche.
Built stories, print publications, and digital content.
Led creative concepting for multiple content calendars each month.
Worked with hundreds of brands over 17 years including Airstream, NYT, CBS, Byrdie, 7 Med Spa, LovetoKnow, Wide Open Pets, Love Hairstyles, Dotdash, Tattoo.com, and Texas Living Magazine.
woom
Senior Copywriter | 05/2022 - 12/2023
Proud to be part of a global, award-winning kids’ bike brand.
Wrote reams of emails, SMS, web copy, taglines, headers, campaign messaging, product descriptions, and paid media.
Named 4 limited edition bike colorways sold globally.
Optimized website for SEO and crafted engaging pop-ups, banners, and landing pages for sales funnels.
Giddy
E-Commerce Copywriter | 09/2021 - 03/2022
Talked up an innovative mens’ medical device benefits to crawlers and customers.
Developed campaign strategies, SEO, email, ads, social, taglines, and website facing.
Crafted winning pitches to investors and partners including COTA, Sesame Care, and CookUnity.
Gotcha Mobi
Advertising Copywriter | 11/2013 - 12/2017
Wordsmith dreaming up copy for print, online, social, and ads.
Created content strategy and developed brand voice for all agency clients.
Managed social media and content calendars.
Crafted catchy slogans/taglines and company personalities to create a lasting digital presence.
Education history
