Responsible for creating, editing, and implementing the marketing playbook. Outreach & follow up to new groups & ongoing contacts to promote the DTR app. Managing these contacts via a CRM tool. Quickly onboarding groups into the app, via in person, phone, and video chat meetings. Aiding in app testing, user experience, and feedback. Being submerged in the cycling culture & relating with all genres. Content Creation, brand promotion, monitoring and communicating through multiple social media mediums. Being the face of the brand and making it fun!