Jocelyn Apat
Marketing Project Manager · FKA Brands
Costa Mesa, CA
In My Own Words
Over 5 years experience as a marketing project manager working with (but not limited to) experiential, digital, and print.
Work Experience
Marketing Project Manager
FKA Brands2017 – 2019
• Point of contact and liaison between the creative, marketing, domestic/international sales, retail, e-commerce, product development, and website teams; provide direction and support for all product releases and marketing promotions. • Oversee all aspects of project lifecycles, including initiation, scheduling, budgeting, resource/ time management, production support, post-production delivery, and closing projects while utilizing In Motion project management software. • Track schedules in Smartsheets; maintain communication with teams to proactively identify risks and find opportunities for adjustments. • Review, define and improve processes for all creative requests resulting in timely completion of high quality, on brand works. • Lead team member for the planning and execution of events and trade shows such as CES. • Process music license requests, and worked with global teams to ensure all music used is consistent with practices and guidelines contractually agreed upon. • Coordinate with third-party vendors to ensure successful photo and video shoots are conducted effectively and efficiently. • Assist in managing budgets and expenses of the marketing and creative departments. • Provide training for new hires and serve as a resource for various company programs such as JDE Accounting, Google Sheets, Box, Webdam, and Smartsheet.
Account Executive
Alcone Marketing (TMA)2017 – 2017
• Worked directly with purchasing manager, client engagement, and creative teams to identify and develop merchandise • Sourced merchandise suppliers (domestic and foreign) to then present pricing proposals to Client. • Guided the project through the production timeline: PO creation, followed production timelines and deadlines, ensured supplier delivery • Coordinated hand-off to the fulfillment team and e-commerce team • Participated in weekly status meetings directly with the Client
Project Manager
Beyond Marketing Group2012 – 2016
• Defined scope, strategy and schedule of client projects; effectively delegated tasks to ensure proper execution and delivery. • Served as the point of contact for creative, accounting, and legal teams, and third-party vendors; relayed communication between all teams of project for various requested medias such as print, video, music, web and digital, e-mail marketing. • Ensured all art files, video footage, content, copy, and email lists for Scion campaigns and promotions were received from each responsible team, then distributed the content to complete each project’s lifecycle. • Assisted with coordination and execution of nationwide Scion activations at various auto shows and installations; led weekly meetings with production, video, talent management, and general staff to ensure all teams were prepared for events. • Delegated tasks to teams at various client hosted-events including: Scion Motivate – an entrepreneur competition, Scion Epic FR-S -influencer campaign with Steve Aoki, Skybound Entertainment, and Scion Rock Fest - an annual traveling music festival. • Headed all communication efforts for and at events, reviewed outside submissions, maintained communication with participants, and assumed accountability for task during the duration of projects or events. • Reviewed video content to ensure client’s brand guidelines and desired tones were met.
