Jinna Felton
Marketing Specialist · Rescue | The Behavior Change Agency
San Diego, CA
Work Experience
Marketing Specialist
Rescue | The Behavior Change Agency2015 – 2016
Responsible for marketing an industry-leading behavior change agency through maintaining brand guidelines, voice and creative across communications, print, social and events. Created processes and tracking documentation for all marketing efforts. Strategized and facilitated presence in conjunction with a cohesive marketing plan for conferences like the APHA Annual Meeting, CDC’s National Meeting and World Social Marketing Conference.
Event Manager
Agents of Change Summit2016 – 2016
Planned and executed the inaugural summit experience for over 350 industry-leading public health marketing professionals. Created a cohesive attendee experience and managed communications for steering and planning committees as well as 30 industry-leading speakers comprising of CEOs and high-level executives from IDEO, CDC, Facebook, Google, Tumblr and Jawbone.
Customer Marketing, Product Marketing Manager
ACTIVE Network2013 – 2014
Created marketing campaigns utilizing customer advocates to drive sales. Collaborated with internal departments including sales, marketing, design and PR to generate and use content across multiple channels. Technology customers include athletic (Ironman and Electric Run), community (Chicago Park District and Park City Resort) and organizations (YMCA of Greater San Antonio and TEDx San Diego).
Sr Account Manager - Brands + Promotions
ACTIVE Network2012 – 2013
Directed a team of direct reports while expanding legacy client program components, revenue and consumer reach. Strategically built integrated campaigns. Brands included CLIF Bar, Beiersdorf, Red Bull, Volkswagen and TH Foods.
Account Manager, Brands + Promotions
ACTIVE Network2009 – 2012
Built client relationships and drove integrated marketing campaigns including word-of-mouth influencers, event activations and sampling. Client brands included Odwalla, Powerade, AllState, Jamba Juice and Ocean Spray Craisins.
Account Coordinator, Media + Marketing Promotions
ACTIVE Network2008 – 2009
Managed accounts, budgets and logistics for offline promotions with an endurance focus. Campaigns included sponsored ambassador teams and exhibit experiences for brands including Starbucks, Churchill Downs, Saturn and Mars.
