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Marketing Manager with more than 15 years experience working with start-up and global brands. Successful in creating and cultivating compelling brand identities and in executing engaging traditional and digital marketing campaigns. I build extraordinary programs that increase brand awareness, promote positive customer engagement and ultimately drive traffic and conversions. Adaptable, analytical, creative and innovative across multiple industries, including: Consumer Packaged Goods, Outdoor and Technology.

Developed and executed marketing programs for 600+ specialty retailers in the USA: Traditional Advertising, Social Media, Web Site and In-Store. Managed projects from Brief to installation.
• Created seasonal and special program tools to facilitate sell-in and enhance sell-thru
• Partnered with Category Marketing Managers to create custom programs for key accounts
• Collaborated with Sales to develop and track unique incentives and promotions


Marketing Manager

Managed CBA’s retail operations to offer uniquely branded products, well-merchandised stores, and strategic pricing for Kona, Omission, Redhook and Widmer Brothers Brewing - brick and mortar and ecommerce.
• Drove all aspects of the sales cycle, from merchandise creation through sell-thru analysis
• Coordinated migration of ecommerce to Shopify and administered four brand sites
• Supervised staff of one


Retail Operations Manager

Developed and executed Direct-to-Consumer and Wholesale programs for Columbia and SOREL brands, creating integrated programs across multiple marketing channels.
• Created seasonal and custom programs for wholesale accounts
• Built DTC signage libraries and managed design and installation of 12 annual window sets
• Supervised staff of one

POP Manager

All communications efforts lead the consumer to retail. As the retail expert, I advised and guided
retail strategy with the extended Brand Marketing team (Digital, Events and PR) as well as Account Marketing and Sales to bring the adidas brand and concepts to life at wholesale
accounts.
• Directly manage Running, Training and miCoach programs.
• Manage three employees focused on all other Sports Performance categories.
• Partner with Store Implementation team on seasonal graphics programs.
• Develop new permanent fixtures and temporary POS.

Sr. Marketing Manager

Responsible for all 2D and 3D in-store executions in the USA, while working directly with international distributors to ensure consistent, global brand positioning at retail.
• Manage seasonal wholesale account graphics programs.
• Advise on-product marketing and product packaging for the Columbia, Montrail and SOREL brands.
• Partner with Sales to identify key seasonal opportunities and to develop specific sales
programs to support them - including graphics, temporary POS and permanent fixtures.

Global Brand Initiatives Marketing Manager

Account Manager and Producer of 2D and 3D projects from proposal to delivery. Clients include:
• Converse (Point of Sale materials, packaging and collateral)
• ESPN (trade show booths, identity programs, collateral)
• Rokkit (identity, packaging, trade show booth and collateral)
• Leupold (identity and packaging)
• Seeds of Change (packaging, trade show booth, and collateral)

Project Manager

• Manage the day-to-day operations of the design studio staff.
• Research and implement software applications and procedures to streamline agency
operations.
• Hire outside talent to handle work overflow.
• Coordinate production of all projects, including attending all press checks.

Studio Director

Hired as the agency's first traffic manager to define and enforce workflow and assignment of projects for a staff of 40.
• Work with key stakeholders to establish new agency procedures.
• Instruct staff in the use of new project management software.
• Publish a daily Hot List to keep staff current on all projects and priorities in the studio.
• Assist as production manager during periods of high workloads.
• Clients include Microsoft (Point of Sale and collateral), Seattle's Best Coffee (Point of Sale and packaging), Eddie Bauer (collateral and advertising), and VoiceStream (direct mail).

Traffic Manager

Coordinate all projects from project brief to delivery. Clients include:
• Smith Sport Optics (collateral and print advertising)
• Ryka Footwear (POS, collateral, identity and a TV set for use on QVC)

Production/Account Manager

Manage production of all print materials for all agency clients, plus Digital projects for select
accounts, including:
• Adobe (instructional CD-ROMs)
• Hewlett-Packard (collateral)
• Intel (collateral)
• Northwest Natural (direct mail)
• RadiSys (collateral, including Annual Report)
• IBM (collateral)
• Artist Ron Burns (Web site).

Print Production/Project Manager

Answered the call to return to Nike as a freelance producer for Point-of-Sale programs for
Footlocker, JCPenney, Dillards and Michael Jordan's restaurant in Chicago.

Production Consultant

Manage editorial content and production of corporate collateral, including a quarterly
industry newsletter and technical bulletins.
• Coordinate all Web site content and design as well as product packaging and general
strategy for product promotion.
• Self-taught on basic Web site programming to facilitate timely online updates.

Marketing Communications Specialist

Served as project manager and producer for a wide variety of projects, including:
• The 1995 Annual Report
• History of Nike brochure and CD-ROM (featured in the September 1998 issue of Communication Arts)
• Footwear catalogs, T-shirt mailers, and accessory packaging.
• Internal client groups included: ACG, Soccer, Public Affairs, Public Relations, Sports
Marketing, and Human Resources.

Project Manager/Producer

Jim Morris is a Marketing Manager at KEEN Footwear in Portland, OR. View their experience, skills and work history on Malakye — the professional network for…

Jim Morris — Marketing Manager at KEEN Footwear

Jim Morris

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