Jill McArthur
Marketing Manager · Publish Brand
Garden Grove, CA
In My Own Words
Hello! I'm Jill, a marketing and e-commerce professional with five years experience in directing these departments of Publish Brand Inc. With the creative drive and managerial experience, I can easily adapt to the unpredictability of fast-paced environments. While producing photoshoots, managing social media, and copywriting for press releases, my main task is to deliver a cohesive customer experience that balances consumer desires and company goals. I am also a proudly certified victim's advocate / actress contracted with the U.S. Department of Navy, Sexual Assault Prevention & Response Office to encourage and demonstrate techniques for bystander intervention. Skills & Software: Project Management, Content Creation, Customer Service, Public Relations, Shopify, ShipStation, WordPress, Live Chat, Adobe Creative Suite, MailChimp
Work Experience
Marketing Manager
Publish Brand2017 – 2019
-Map & execute marketing campaign plans for seasonal, collaboration, SMU & event launches. -Managed all content creation for catalogs, press releases, account support & social media. -Book talent, build sets, style apparel & creatively direct photoshoots. -Design & merchandise pop-up shops / trade show activations. -Personal outreach for future collaborations & campaigns to further broaden audience reach. -Work with e-commerce team to strategize online marketing, promotions, sales and UX design. -Product placement & styling for musicians, artists, actors, television hosts & celebrities. -Write copy & publicize press releases for new product launch. -Facilitate all department meetings for campaign concepts & distribution of tasks. -Constantly adapt to face-pace, start-up environment.
Actress / Victim's Advocate
Pure Praxis2013 – 2019
- Perform in education workshops to promote social change by using live, high energy, socially adaptive theater to re-create difficult real world situations so that the audiences can rehearse pro-active responses. - Provide a safe space for discussion and practice which empowers audiences to explore new, positive ways to respond to conflict and step up as active bystanders. - Preventing violence, addressing retaliation or challenging toxic ideologies -Design each program to give audience members the tools to change the outcome of future conflicts both creatively & effectively. -Contracted by the Department of the United States Navy, universities, high schools, middle schools, & corporations.
E-Commerce & Customer Service Manager
Publish Brand, Inc.2014 – 2017
-Main task is to deliver a cohesive customer experience that balances consumer desires and company goals by managing the website and customer relations of Publish Brand Inc., including four subsidiary companies under the umbrella. -Oversee and maintain online inventory, all avenues of customer relations, and copywriting in preparation for product launches and press releases. -Design, prepare, and strategize email marketing for new collections, along with updating social media platforms to maintain visual consistency. -Plan and execute semi-annual promotional sales. -Manage stock and warehouse employees to ensure inventory is organized and ready for purchase.
