Fashion

Lifestyle

Tech

Marketing Director

Marketing & Sales

Marketing leader with 10+ years’ progressive experience in digital marketing & social media marketing, with additional experience in sales, events & product licensing—passionate about discovery & creating new audiences for brands.

Serve in broad public relations, sales, business development and customer service capacity at tech startup growing a
proprietary app marketplace for truck drivers and people to move locally, a la Uber. Grow visibility, sales by identifying
leads, initiating relationships, managing corporate clients. Services sectors including fashion, consumer electronics, food,
furniture, home staging.
• Initiate retail and corporate sales; tradeshow outreach, cold-call messaging and in-person meetings.
• Manage corporate and individual clients; facilitate onboarding, instruct employees on protocol, daily customer service.
• Create a cohesive team with effective communication solutions by working directly with CEO as well as laborers.
• Craft corporate communications, including press releases, customer service, marketing campaigns, promotions.
• Drive successful product releases by planning and executing direct email, social marketing campaigns.
• Use social media channels to increase app users by 20% YOY.
• Art direct video content for online promotions; driver training videos.

Present wholesale products for bulk purchases; scout, develop, buy, implement theme-driven visual projects in music & entertainment including FAME, Agenda, POOL for brands including Popaganda, Mokuyobi Threads, private-label
manufacturers for Forever 21, Nordstrom.

Brand Rep / Fashion Wholesale Associate, Various Brands

Advised client-leaders, craft all phases of social media channels for diverse clientele. Grew visibility, sales by creating, managing influencer partnerships.  Work in sectors including technology, fashion, streetwear, consumer electronics, travel, discovery, beauty, music, lifestyle.
•	Initiated retail sales; manage tradeshows, brand partnerships for lifestyle brands, tech startups including Pikkup (CA), fashion startup SNASH Jewelry (NY), fitness startup Sweatscale (NY) and art gallery Woot Bear Gallery (CA).
•	Managed third-party design team to create logo and brand voice, create brand bible and initiate online presence. 
•	Performed copywriting, idea generation, social feed curation; craft corporate communications, including press releases, social content, blogs, email marketing, customer service, marketing campaigns, promotions.
•	Drove successful product releases and events by strategizing, executing direct email, social marketing campaigns.


Social Media Consultant

Played critical role on team managing investor interactions at publicly-traded company.  Coordinated investor events, meetings.  Developed, implemented social media content and regulatory procedures for corporate communication; advised executives on communications. Worked directly with CEO to create and constantly update pitch deck. 
•	Optimized messaging, corporate communications by crafting weekly sentiment reports for CEO, leadership.
•	Coordinated, participated in all investor events & meetings at (2) crucial fundraisers (roadshows).
•	Advised, developed, enacted social media content and regulatory procedures for corporate communications.
•	Created an SOP to streamline communications approval process regulatory and clinical heads.
•	Drafted press releases and coordinated release with external PR agency.
•	Lobbied US Congressmen, Senators in Washington, DC for PTSD awareness, helping forge creation of Coalition to Heal Invisible Wounds. 


Investor Relations Manager

Built online corporate image from scratch at startup interior design company. Started numerous conversations ending in design consultations.  Grew Instagram following from inception to 10K+ in (9) months.
•	Represented company at international design events including ICFF. 
•	Led booth activation and brand awareness at Project New York, introducing interior design to key fashion and lifestyle influencers, press, potential partners.
•	Created, implemented all aspects of (8) social media channels.
•	Jumpstarted sales pipeline, increased visibility by identifying, creating event with local Yelp! Representatives.
•	Achieved coverage in Elle Décor, Apartment Therapy, and New York Magazine’s Design Hunting.


Social Media Director

Served in broad public relations, sales, buying and customer service capacity at company creating pop-culture infused portable electronics in partnership with iconic properties including Hasbro, DC Comics, Lucasfilm and Sanrio.
•	Crafted targeted campaigns, press releases to generate demand, resulting in numerous sold-out SKUs. 
•	Drove sell-through by partnering with hyper-specific influencers, promoting and facilitating UGC.
•	Advised, educated prospective and current wholesale accounts, cultivated strong relationships. 
•	Guaranteed clear brand voice by managing customer service team; authored customer service manual.
•	Built, implemented all facets of (7) different social media channels.
•	Won PR coverage with industry outlets at 30+ international tradeshows including Comicon, CES, International Gift Fair, International Toy Fair, while managing small activation team at events; handled interviews, press inquiries.
•	Conducted on-camera interviews for news shows and blogs, conducted sales demos.
•	Coordinated promotions with licensors; forecasted and scouted new licensor partnerships.
•	Grew company revenue and SEO via e-shop, managed external product-lines.


Communications Director

Procured products, vendors for e-commerce site; repaired software for SKUs, created POs, accepted product into inventory, guaranteed proper integration into stock.
•	Managed sell-through via direct email, social marketing campaigns


'Stuff We Like' Online Store Buyer

Integral role in 3-member Sales & Marketing team.  Initiated, cultivated client relationships, presented / pitched products, negotiated terms, closed wholesale, distribution and partnership deals. 
•	Grew wholesale customer base; regular outreach, cold-calls and in-person meetings.
•	Forged multiple international distribution accounts with stringent MOQs, territory-policing.
•	Directed, supported all sales & communications: web-marketing, CRM, sales transactions, purchase orders, logistics.
•	Conducted outreach via target email campaigns, granular sales relationships.



Sales & Marketing Manager

Jessica Smiley is a Marketing Director at Pikkup, LLC in Los Angeles, CA. View their experience, skills and work history on Malakye — the professional network…

Jessica Smiley — Marketing Director at Pikkup, LLC

Jessica Smiley

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