Fashion

Lifestyle

Streetwear

Baking

Photography

Beer

Dachshunds

And supporting my friends and family.

Content Strategist 

Other Services

A hard-working individual that seeks to accomplish goals with intense productivity and teamwork.

-Created marketing content for social campaigns, e-commerce, email marketing, lookbooks, print collateral, etc.
-Manager of all social channels including Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, Twitter. 
-Art Directs all lookbook / marketing content by researching concepts, creating moodboards, scouting locations, writing itineraries, sourcing models, creating / sourcing props, building sets, photographing and editing content.
-Shoots with a Canon 5D, Mark 4 w/ various lens (primarily a Sigma 25-70mm range lens). -Experience with building and breaking down hot lights, LED flex lights. 
-Created Ads on Facebook, Instagram, Google, Pinterest, with successful traffic and sales goals achieved.
-Wrote engaging and successful marketing, advertising and website copy and social copy.
-Creates and implements our product Go-To-Market Strategy for all product releases.
-Provides creative direction for video content creation w/ the Creative Coordinator.
-Manages Med/High Influencer outreach program, box design experience. 
-Manage and mentor creative team, push and inspire the creative team to deliver the highest level of creative possible.
-Successful experience working effectively at a senior level in brand management and proven ability to provide guidance and direction to peers.
-Understanding brand voice and being able to iterate that voice/style in all designs across all mediums.

-Created marketing content for social campaigns, e-commerce, email marketing, lookbooks, print collateral, etc
-Manager of all social channels including Instagram, Facebook, Twitter, Pinterest, YouTube, Ello, Snapchat. Grew Instagram by 50% organically with minimal paid ads in 2018 compared to previous year's growth. Daily community management on all social platforms, which includes responding to DMs, comments, and engaging with community
-Art Directs all lookbook / marketing content by researching concepts, creating moodboards, scouting locations, writing itineraries, sourcing models, creating / sourcing props, building sets, photographing and editing content
-Shoots with a Canon 5D, Mark 4 w/ various lens (primarily a Sigma 25-70mm range lens). Experience with building and breaking down hot lights, LED flex lights, Professional Studio soft box lights, umbrellas, octolights, Alien Bees E800.
-Created unique marketing style specific for Harveys to promote each collection in collaboration with Disney.
-Created Ads on Facebook, Instagram, Google, Pinterest, with successful traffic and sales goals achieved
-Maintained marketing budgets for Events and lookbook shoots
-Wrote engaging and successful marketing, advertising and website copy and social copy
-Manages all in-store and offsite events
-Creates and implements our product Go-To-Market Strategy for all product releases
-Provides creative direction for video content creation w/ the Creative Coordinator
-Manager to Creative Coordinator who administers the Influencer Outreach program, works closely with any new potential relationships
-Manage and mentor creative team, push and inspire the creative team to deliver the highest level of creative possible
-Successful experience working effectively at a senior level in brand management and proven ability to provide guidance and direction to peers
-Understanding brand voice and being able to iterate that voice/style in all designs across all mediums

Marketing & Social Media Manager, Photographer

-Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
-Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
-Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
-Developed innovative and targeted collateral to support overall branding objectives
-Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
-Compiled product, market and customer data to forecast accurate sales and profit numbers
-Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments
-Captured new customers by optimizing business strategies and launching products to diversify offerings
-Increased business growth outcomes by effectively collaborating with sales, service and financial departments
-Supervised employees and employee training to ensure best practices, optimize productivity and decrease process lags
-Recruited and hired experienced contractors to complete projects

Marketing Manager

Jessica Rice is a Content Strategist at Grandma Lucy’s in Orange, CA. View their experience, skills and work history on Malakye — the professional network for…

Jessica Rice — Content Strategist at Grandma Lucy’s

Jessica Rice

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