Jessica O'Leary
Founder | Sales, Marketing & Business Development · Waves & Water
San Diego, CAIn My Own Words
Driven Visionary. I am an ambitious business strategist with a passion for creative collaboration and efficient implementation. I work diligently to cultivate meaningful relationships with clients, vendors and coworkers alike in order to optimize the time spent in all realms of the business and create truly great work. Successful business strategy isn’t just having a brilliant big picture idea, but also the discipline to ensure that the details are finely tuned and organized to facilitate a vision into a reality. I am committed to excellence and success.
Work Experience
Founder | Sales, Marketing & Business Development
Waves & Water2020 – Present
Waves & Water is an expert in artificial surf technology in the United States and is the leading agency for cutting-edge surf destination development and marketing. We are comprised of experienced action sports executives, technology representatives, developers, consultants, and sales and marketing professionals. -Sales Management -Business Development -International Marketing -Strategic Partnerships & Collaboration -Public Relations -Team Building and Staff Management -Events & Entertainment
OGIO Creative Production Manager & Marketing Specialist
Callaway Golf2018 – 2020
- Create and Execute dynamic Global Digital Marketing Calendar (Q1-4) - Coordinate deadlines and manage the flow of project needs to ensure delivery by critical deadlines - Manage the production and publishing of content to the website, Amazon marketplace, blog, email campaigns, and social media platforms - Routinely evaluate site analytics to identify opportunities and coordinate related site updates - Work with agency to produce unique content while keeping them informed of key objectives, priorities, timelines and budget parameters - Manage digital marketing campaign deliverables and distribution to various channels/partners - Manage and optimize Paid Social Advertising and Programmatic campaign strategies to drive brand awareness, traffic, and sales - Responsible for managing affiliate marketing program deliverables and identifying new prospective ‘brand-appropriate’ affiliate types (experience working with NBA, NFL, MLB, Pro Moto, and other various professional athletes and groups) - Drive brand and product stories on Amazon through enhanced digital content that is tailored specifically to the high conversion channel yet still mirrors our website experience (informative product images, feature videos, A+ content, brand store, keyword optimization, paid programmatic etc.)
Brand Manager
WAKEFOIL2017 – 2018
WAKEFOIL Brand Manager -Sales & forecasting for wholesale & direct retail distribution -Manage product line -Plan & implement E-Commerce strategy -Create and facilitate marketing strategy and brand image -Create social content and interaction with consumers -Manage a team of sales representatives -Manage growing pro athlete team and social influencers -Provide customer service and warranty support
Project Manager & Marketing Coordinator
Liquid Force Wakeboards2017 – 2018
Marketing Coordinator Duties- - Seek out and create strategic brand partnerships and collaborations - Organize and facilitate successful marketing events and tours - Analyze and utilize marketing data to facilitate a greater audience and increase exposure - Manage and Implement Direct to Consumer Marketing Program - Develop E-Commerce strategy and sales promotion programs - Create/Collect content for various digital media platforms - Manage apparel procurement and sourcing globally Project Management Duties- - Organize and facilitate weekly staff and product line meetings - Create agendas, timeline overviews, and document progress for each meeting - Manage capital expenditures budget - Review legal contracts and agreements - Manage patent licensing accounts and facilitate royalty payment collection
Purchasing Manager & Production Assistant
Liquid Force Board Co. & Arbor Snowboards2015 – 2017
Production/ Purchasing/ Inventory Management Duties- - Communicate with offshore vendors to manage built inventory and maintain inventory accuracy - Follow-up with warehouse management and vendors to problem solve discrepancies - Confirm all International orders and shipments for billing - Purchase order entry and maintenance - Create and maintain each product's item master information and financial dimensions - Process all invoices for each brand and charge appropriate budgeted accounts - Resolve invoice discrepancies: reconcile short shipments and overpayments - Prepare wire and check requests - Make sure direct shipments are accounted for from master production invoices - Send Production POs to management for approval - Update import codes and declare assists on all commercial invoices - Audit freight invoices and confirm import pricing and HTS codes - Confirm vendor bookings in Expeditors OMB system - Create agendas, timeline overviews, and document progress for all meetings
Server + Marketing
OB Noodle House2012 – 2015
- Knowledge of all menu items, their ingredients, preparation, and detailed taste descriptions. - Responsible for correctly taking each customers order, paying close attention to detail, and anticipating needs before they ask to ensure satisfaction. - Correct and efficient use of POS system to input orders. - Finding and contracting agreements with advertising avenues, such as college newspapers, local magazines, and restaurant reviews. - Responsible for managing social media marketing avenues. - Distribution of print advertisements for exposure in high traffic areas.
Sales Associate (Shred Specialist)
Sun Diego Boardshop2013 – 2015
- Superior skate and surf knowledge. - Addressing and solving consumer needs. - Knowledge of brand differentiations and their unique product offerings. - Ability to meet and surpass daily and quarterly sales goals and quotas. - Skateboard/longboard and surf assembly. - Excellence in customer service and communication.
Lead Intern
Compassion It2013 – 2014
- Managing Intern team and delegating work responsibilities. - Created our Excel CRM account system. - Created our Fundraising department account management program. - Planning monthly outreach event with different organizations throughout San Diego. - Tabling at seminars and events while representing the company and our mission. - Responsible for making decisions alongside founder for the design and sourcing of our apparel launch. - Maintaining accurate inventory counts. - Fulfilling and mailing orders worldwide. - Search and pursuit of growth opportunities and fundraising partnerships.
Wakeboarding + Waterskiing + Ropes Course Instructor
Onondaga Camp2013 – 2013
- Instruct and supervise lessons for children ages 6-17. - Provide specific training and critique for riders to reach their goals according to our provincial program. - Effectively drive the speedboats in the safest and most beneficial way for the rider's skill level. - Response to injuries by providing first aid, CPR, and back-boarding in necessary situations. - Inspect all equipment and back up systems before use in each activity. - Daily setup and tear down of equipment for proper storage.
Water Sports Camp Lead Staff + Instructor + Marketing
Mission Bay Aquatic Center2011 – 2013
- Responsible for organizing group activities and directing all other staff and instruction. - Instruct and supervise wakeboarding/surfing/sailing/ and kayaking lessons for ages 6-17. - Maintain daily operational duties and provide effective communication with parents or guardians. - Response to injuries by providing first aid, CPR, and back-boarding in necessary situations. - Promoting Aquatic Center on SDSU campus through tabling, flier distribution, and information sessions regarding course offerings. - Finding creative ways to attract new consumers to the facility through marketing special events.
Education
Bachelor of Business Administration (BBA)
San Diego State University-California State University2009 – 2014
Bachelor of Business Administration (BBA)
Bachelor of Arts (B.A.)
San Diego State University-California State University2009 – 2014
Bachelor of Arts (B.A.)