Jessica Hsu
Creative Director & Designer · UNA NAU
San Marino, CA
In My Own Words
Hello! I'm a creative director and designer from Los Angeles currently looking for new opportunities as I've recently relocated back home. From 2014 to 2020, I was living and working in Berlin. I have 9 years of experience at agencies, in house and freelance. My experience started with digital campaigns and websites for the likes of BMW, Lufthansa, Montblanc and Volkswagen, moving into my focus now on photo and video productions for brands like Levi's and Horizn Studios. I also co manage a small creative studio UNA NAU focused on design and visual communication. Our clients include Universal Music and Vitra. I would be a great addition to an agency or brand producing photo, video and design content in fashion, streetwear or outdoor. My strength is in strategically creating brand and product stories across channels, and I work on the full process from planning to concept to execution. I also have experience managing and leading international teams, including hiring creatives and mentoring juniors. Looking forward to hearing from you!
Work Experience
Creative Director & Managing Partner
UNA NAU2019 – Present
Oversee development of creative output and day-to-day operations. Provide creative and strategic oversight on the direction of digital projects for the studio and clients. Drive creative strategies and ideas that meet project needs. Build decks, present work to clients and deliver consistent support. Explore opportunities to enhance, improve and expand the studio’s portfolio.
Creative Director & Designer
Freelance2019 – Present
Develop and drive the visual direction for fashion and lifestyle brands across content and design. Oversee and lead on-set productions and creative output, while strategically managing teams and freelancers. Source creative talent to integrate into campaigns. Present and pitch concepts to clients. Selected Clients: Levi’s Made & Crafted, Imprint Projects.
Senior Art Director
Horizn Studios2019 – 2019
Concepted, planned and developed content, campaigns and collaboration across print, digital, experiential, retail. Led on-set creative direction of photo and video shoots and executed development from pre to post production. Worked with senior leaders and brand/marketing teams to strategically drive brand recognition and customer engagement around products. Showcased concepts to collaborators, partners and influencers. Mentored team of art directors, copywriters, designers.
Digital Designer
DAZN2017 – 2018
Delivered creative content and design across digital platforms to drive forward the brand. Worked closely with the global team to create campaigns for editorial, social and marketing in Germany, Austria and Switzerland. Planned seasonal events with sports partners and created branded visuals. Sourced, briefed and managed external agencies and freelancers for special projects. Selected Collaborations: adidas Glitch x DAZN Season Kickoff, NFL x DAZN Superbowl 2018.
Art Director
Hi-ReS!2015 – 2017
Concepted, designed and delivered creative strategies and content to be used in digital advertising, social and marketing. Created integrated campaigns, microsites and websites. Directed team and clients through project process from brainstorm to execution. Selected Projects: BMW’s “The Next 100 Years” Campaign, Lufthansa Express Bus’s Website Redesign.
Art Director
Kitchen2015 – 2015
Created designs, layouts and storyboards for print and digital. Researched visual and cultural references to define ideas and concepts for campaigns. Structured and built creative presentations for projects and pitches. Selected Clients: Lego, McDonald’s.
Art Director
Freelance2011 – 2014
Collaborated with agencies and clients to establish culturally and strategically informed art direction of design, photo and video projects. Assisted on photo and video shoots including post production assets and helped see the creative vision through completion. Selected Agencies & Clients: Volkswagen, MetaDesign, Montblanc, TLGG, We Are Social.