Jesse Pascarella
Freelance Art Director, Designer and Illustrator · Los Angeles Times
LOS ANGELES, CA
In My Own Words
I am an Art Director, Designer and Illustrator based out of Los Angeles, CA. I specialize in branding and identity design, promotional campaigns and traditional art. I believe in developing high level content planning, by creating a unique strategy and style guide that prove the most effective. I've had the privilege to work with many clients, including adidas, Red Bull, Showtime and Los Angeles Times as well as new businesses and startups. A considerable amount of my work is within the food & beverage, outdoor and entertainment industry.
Work Experience
Freelance Art Director, Designer and Illustrator
Los Angeles Times2014 – Present
My responsibilities include creating a full promotional campaign for their Showtime outdoor movie event series.
Art Director
Little Arrows2015 – 2018
I was part of the senior team creating content marketing, focusing on data-driven social and content marketing campaigns. Overseeing each project, we would come up with unique visual and story promoting products in the food and beverage industry.
Freelance Graphic Designer
Red Bull Media House2016 – 2016
As a contractor some of my responsibilities included aiding in creating and editing graphics for a Red Bull event projection art pitch.
Graphic Design / Muralist / Hospitality / Carpentry
Spaceland Presents2010 – 2016
Some of my responsibilities included hospitality at the echo, echoplex and the Regent. Along with creative work like poster and merchandise design, backdrop and mural art, sign painting, even carpentry work renovating the venues.
Graphic Designer / Illustrator
adidas2014 – 2014
A short form teaser as a proof of concept piece for a series pitched. I was approached by the producer to create a series of custom hand lettered title graphics and illustrations to help tell this unique story about artists, athletes and innovators.
