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Freelance Art Director, Designer and Illustrator  

Creative & Design

I am an Art Director, Designer and Illustrator based out of Los Angeles, CA. I specialize in branding and identity design, promotional campaigns and traditional art. I believe in developing high level content planning, by creating a unique strategy and style guide that prove the most effective.

I've had the privilege to work with many clients, including adidas, Red Bull, Showtime and Los Angeles Times as well as new businesses and startups. A considerable amount of my work is within the food & beverage, outdoor and entertainment industry.

My responsibilities include creating a full promotional campaign for their Showtime outdoor movie event series.   

I was part of the senior team creating content marketing, focusing on data-driven social and content marketing campaigns. Overseeing each project, we would come up with unique visual and story promoting products in the food and beverage industry.   

Art Director

As a contractor some of my responsibilities included aiding in creating and editing graphics for a Red Bull event projection art pitch.

Freelance Graphic Designer

Some of my responsibilities included hospitality at the echo, echoplex and the Regent. Along with creative work like poster and merchandise design, backdrop and mural art, sign painting, even carpentry work renovating the venues.

Graphic Design / Muralist / Hospitality / Carpentry

A short form teaser as a proof of concept piece for a series pitched. I was approached by the producer to create a series of custom hand lettered title graphics and illustrations to help tell this unique story about artists, athletes and innovators.  

Graphic Designer / Illustrator 

Jesse Pascarella is a Freelance Art Director, Designer and Illustrator at Los Angeles Times in LOS ANGELES, CA.

Jesse Pascarella

Jesse Pascarella

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