Jesse Gessel

I represented Arc'Teryx, Salomon and Suunto in Texas, Louisiana, Oklahoma and Arkansas. Main job tasks included, performing in store clinics, branded merchandising, activating at sponsored events nationally, daily brand ambassador, bringing marketing campaigns to life at the retail level. I constantly drove brand sell-through to help in sure quality sell-in on the seasonal timelines.

As a Sales Specialist I contribute to the success of the store by maintaining a working knowledge of products and services and using this knowledge to sell products, services, and memberships to our customers. I help to maintain the store visual standards and assists in keeping the floor stocked with merchandise. I pride myself with exemplifying the company values of balance, authenticity, quality, service, respect, integrity. Details - Provides customer service to members and guests. - Sells products, co-op memberships and services. - Continually expands knowledge of products and services. - Helps to maintain visual standards and cleanliness within department. - Stocks product from truck/warehouse to sales floor. - Communicates and cooperates with other staff and management team.

As a Retail Sales Manager I was a key member of the retail store management team. I was a critical leader in the store for coaching, developing, and motivating sales teams to directly impact the stores organizational goals. I directly reported to the Store Manager and led a team of retail staff to deliver on business goals of sales, memberships, and service. I spent seventy percent of my time as an active, visible leader, motivating, directing, and coaching my staff. My Specific duties: - I leveraged tools, reports and insights to make appropriate business adaptations that result in increased sales and service. - I acted as an active visible leader; motivating, directing and coaching non-management staff. - I directed the execution of our core standards and overall visual direction to maximize sales. - I developed an agile, service-focused teams to deliver on the evolving expectations of our customers. - I drove sales through all channels by maximizing selling behaviors. - I capitalized on all promotional events through successful event execution and staff excitement. - I increased inspirational experiences for our members and customers through effective execution of outdoor programs and outreach. - I assisted with store direction and communicated critical company strategies and changes to teams as needed. - I recognized and rewarded my team members to strengthen engagement and foster teamwork. - I provided dynamic and regular customer-focused feedback and engages in two-way dialogue with my direct reports. - I recruited and develops diverse leaders from inside and outside the organization and local community. - I ensured the execution of all visual merchandising standards on a daily basis to staff.

As a Sales Lead I reported directly to my direct Retail Sales Manager and was instrumental part in the achievement of business goals of sales, memberships, and service. I was one of the top performing employees in the store at selling, merchandising and servicing our customers and helping my peers. My specific duties: - Selling products and services in a confident and enthusiastic manner with attention to friendly service and maximized outfitting my customers. - Promoted REI CO-OP memberships (2013 sold over 300 hundred memberships at 180% of required goal). - I effectively prepared the sales floor, efficiently stocked, managed merchandise, and create compelling visual presentations. - Drove sales through all channels of the business and capitalized on promotional events. - Constantly adapted visual presentations based on changing inventory levels, new products, promotions, and market conditions. - Trained and mentored new staff, provided direction and clear expectations on department tasks. - Fostered ongoing performance management by seeking and responding to feedback and provided feedback to my direct reports. - Responsible for Keyholder and Manger On Duty requirements of opening and closing the store as well as delivering peer to peer coaching.