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Technology Strategist specializing in Artificial Intelligence implementations

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I am dedicated to leveraging cutting-edge Artificial Intelligence (AI) and digital resource management to empower organizations to transform their operations and scale with agility. My work involves crafting AI-driven solutions that enhance cloud performance, streamline resource allocation, and drive innovative problem-solving. From designing machine learning models that predict trends and improve decision-making to optimizing cloud infrastructure for cost efficiency and scalability, I ensure that every project aligns with the unique goals and challenges of my clients.With certifications in AWS Cloud Solutions Architect and expertise in AI tools such as TensorFlow, PyTorch, and Amazon SageMaker, I bring a blend of technical acumen and creative strategy to every engagement. My experience spans developing intelligent data pipelines, automating workflows with AI, and integrating advanced analytics to provide actionable insights.In addition to technical implementation, I focus on digital transformation strategies that prioritize security, compliance, and sustainability. Whether it's enabling seamless migration to the cloud, deploying serverless architectures, or optimizing DevOps practices, my approach is rooted in collaboration and a deep commitment to delivering measurable results.By aligning advanced AWS technologies and AI capabilities with organizational objectives, I help businesses unlock new possibilities, innovate faster, and stay competitive in an ever-changing digital landscape. My passion lies in pushing the boundaries of what’s possible with AI to create lasting value for clients.

As a Digital Strategist my primary responsibility is developing and executing comprehensive digital strategies that achieve the organization's goals. This involves crafting and implementing digital marketing campaigns, overseeing social media efforts, managing website optimization, and analyzing data to measure the effectiveness of campaigns. 

Increased Online Visibility: A primary successes as Digital Strategist was increasing the client's online visibility. This involved improving search engine rankings, social media engagement, and website traffic. By optimizing the non-profit's digital assets for discoverability, the clients became more accessible to potential supporters, partners, and volunteers.

Stronger Brand Awareness: Elevated brand awareness and recognition by ensuring the brand is consistently communicated across all online channels, fostering a strong and memorable brand identity. Consequently, more people became familiar with the organization, leading to increased support.

Data-Driven Decision-Making: Implemented data-driven decision-making processes. By using analytics reporting tools effectively, I gained insights that empowered clients to refine strategies, allocate resources more efficiently, and maximize the impact of digital efforts.

Improved User Experience: Enhanced user experience on the non-profit's website and other digital platforms. Resulting in higher user satisfaction, longer visits, and improved conversion rates. It also reflected positively on the organization's professionalism and commitment to its supporters.

Optimized Email Marketing: Increased open rates, click-through rates, and conversion rates of email marketing campaigns. This involved crafting compelling emails, segmenting the audience, and using data to tailor messages effectively.

Impactful Reporting: Generated and presented data-driven reports to stakeholders. These reports highlighted the organization's impact and success, reinforcing transparency and accountability.

Digital Marketing Strategist

SEO: Developed SEO strategies to improve organic search rankings and enhance visibility in search rankings. Including on-page optimization, keyword research, and content creation, designed to attract and engage target audiences.

PPC Advertising: Managed PPC campaigns ensuring every click translated into value for clients. I have been responsible for budget allocation, bidding strategies, and ad placement to drive high-converting traffic.

Social Media Marketing: Leveraged the power of various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to engage with audiences.

Innovative Solutions and AI Implementation: Introduced a creative AI program to generate high-performing ads on social media platforms and Google AdWords.

Program streamlined ad creation process saving time and money. Additionally, improved campaign performance by optimizing ad copy, design, and targeting. The implementation of artificial intelligence allowed for agile and data-driven decision-making.

SMS/CRM Strategies and Engagement: Developed SMS and CRM strategies for transactional and marketing emails. Including automated triggers delivering engaging content driving both sales and engagement.  Designed emails to keep subscribers informed about relevant information. Proactive approach increased brand loyalty.
 
Competitive Analysis: Conduct competitive and market analysis to inform digital strategy and branding decisions. By staying informed about trends, emerging competitors, and changing preferences strategies remain competitive in a dynamic marketplace.

Shopify Plus: Managing Shopify Plus websites was a critical aspect of my role. This includes overseeing and optimizing website design.

UX Design: My expertise in UX design has contributed to improved user engagement and increased conversion rates.

Google Tag Manager: Website analytics migration, Converting websites to Google Analytics. Implemented server-side Google Tag Manager solutions to optimize data gathering.

Digital Marketing Manager

Led large rafting tour operation, ensuring safety, customer satisfaction, and business growth through strategic planning, resource optimization, and team leadership.

Safety & Compliance: Achieved a perfect safety record with zero incidents during tenure through the implementation and enforcement of rigorous safety protocols, exceeding industry standards.

Operational Excellence: Optimized tour logistics, including scheduling, equipment maintenance, and resource allocation, maximizing efficiency and ensuring seamless operations. 

Team Development: Recruited, trained, and mentored high-performing staff dedicated to exceptional customer service. Fostered a collaborative team environment enhancing communication and problem-solving skills.

Business Development: Cultivated strategic partnerships with local businesses and tourism boards, driving cross-promotional initiatives and increasing brand recognition within the community.

Customer Satisfaction: Prioritized customer feedback, proactively addressing concerns and implementing solutions that exceeded client expectations.

Core Competencies:

Rafting & Safety Expertise: Comprehensive knowledge of rafting techniques, equipment, and safety protocols. Certified in Wilderness First Aid and CPR.

Leadership & Team Management: Proven ability to lead and inspire high-performing teams, fostering a positive and collaborative environment.

Operational Planning & Execution: Exceptional organizational skills, with a focus on detail, accuracy, and timely completion of tasks.

Financial Acumen: Demonstrated expertise in budgeting, forecasting, and cost management.

Relationship Building: Skilled in establishing rapport, resolving conflicts, and consistently delivering exceptional customer experiences.
 
Communication & Interpersonal Skills: Excellent verbal and written communication abilities, effective in interacting with clients, staff, and stakeholders at all levels.

Rafting Tour Manager

Digital Advertising Strategy: Develop and implement comprehensive digital advertising strategies. Managing budgets, targeting customer segments, and selecting advertising platforms Google Ads, Facebook Ads, etc.

Search Engine Marketing: PPC campaigns ensuring the dealership's products and services appear prominently in search engine results. 

Social Media Advertising: Create and manage paid advertising campaigns on social media platforms like Facebook, Instagram, and Twitter. 

SEO Optimization: Implement search engine optimization strategies to improve the dealership's online presence. 

Email Marketing: Develop and execute email marketing campaigns for leads, promote motorsports products and services, and keep customers informed about promotions and updates.

Data Analysis: Regularly analyze marketing campaigns and use data-driven insights to make informed decisions. Monitor KPIs such as click-through rates, conversion rates, and ROI.

Budget Management: Manage the marketing budget effectively, allocating resources to campaigns and strategies that deliver the best results. Adjust budgets as needed.

A/B Testing: Conduct A/B tests to determine the most effective ad variations, landing pages, and marketing approaches. 

Competitor Analysis: Stay informed about industry trends and competitor activities. Use this knowledge to identify opportunities and refine the dealership's marketing strategies.

Performance Reporting: Generate reports on campaign performance, presenting insights and recommendations to dealership management. Provide clear and concise updates on marketing activities.

Conversion Rate Optimization: Optimized conversion paths for website, ensuring a seamless and user-friendly experience converting more leads to sales.

Collaboration: Collaborate with the sales team to align marketing efforts with sales objectives.

Director of Digital and Performance Marketing

As a Digital Marketing Manager at Colorado Adventure Center. My core responsibilities revolve around developing, executing, and managing a comprehensive digital marketing strategy that enhances the company's online presence  and drives customer engagement and business growth.

Digital Strategy Development: Create a digital marketing strategy that aligns with company's goals, increasing brand visibility, customer acquisition, and revenue generation.
   
Website Optimization: Manage optimization of website providing a seamless, user-friendly experience, and improved conversion rates.

Paid Advertising: Manage digital advertising campaign to attract, engage, and convert potential customers.

Search Engine Optimization: Implement SEO strategies to improve the company's organic search rankings. Keyword research, on-page optimization, and monitoring of SEO performance.

Social Media Marketing: Create and manage paid social medias advertising campaigns to connect with customers. 

Email Marketing: Develop email marketing campaigns designed to nurture leads, keep customers informed, and drive bookings. 

Data Analysis: Analyze the performance of marketing campaigns, leveraging data-driven insights to make informed decisions. KPIs such as click-through rates, conversion rates, and ROI.

Budget Management: Manage marketing budget, allocating resources to campaigns and strategies that deliver optimal results. Track expenses and make budget adjustments.

Competition and Trend Analysis: Stay informed about industry trends and competitor activities to identify opportunities and refine marketing strategies.

Reporting and Insights: Provide regular performance reports that detail campaign effectiveness and offer recommendations for optimization. Clear and concise updates on marketing activities communicated to the management team.

Partnership Development: Collaborate with strategic partners in the adventure and tourism industry to expand reach and explore marketing opportunities.

As a Performance Marketing Manager at Direct Event Insurance, I played a pivotal role in driving the digital marketing efforts of the company. 

Digital Property Management: Managed Direct Event Insurance's digital properties, ensuring they were up-to-date, user-friendly, and optimized for maximum online visibility and engagement.

Social Media Coordination: Coordinated Direct Event Insurance's social media presence across platforms including LinkedIn, Facebook, and Twitter, with a focus on delivering engaging and relevant content to our audience.

SEO Organic Content Strategy: Developed and executed a robust SEO organic content strategy that resulted in a remarkable 150% increase in organic search traffic. This involved optimizing content and improving search engine rankings to attract more relevant web traffic.

Website Re-launch Project: Directed a significant re-launch project for directeventinsurance.com. This initiative not only increased relevant website traffic but also significantly reduced website-related expenditures by an impressive 125%.

Targeted Email Marketing Programs: Introduced scheduled targeted email marketing programs to engage our audience effectively. This initiative led to increased open and conversion rates for email blasts, enhancing the impact of our email campaigns.

Focus on Conversion Rates: Initiated a strong focus on improving conversion rates, leading to the introduction of a post-click marketing program. This program increased on-page conversion rates, resulting in more customers taking desired actions on our website.

As a Performance Marketing Manager, my goal was to align our marketing strategies with the company's objectives, optimize our digital presence, and drive engagement and conversions. By strategically managing our digital properties, executing effective email marketing, and implementing post-click marketing, I played a vital role in enhancing Direct Event Insurance's online performance and achieving impressive results.

Performance Marketing Manager

During my contract position as a Search Engine Optimization Manager at Queensboro Shirt Company, I played a key role in optimizing digital marketing campaigns, managing budgets, and implementing strategies to increase relevant website traffic and revenue.

Budget Management: Managed daily budgets on Google, Bing/Yahoo, Google Shopping, and Amazon, ensuring efficient allocation of resources to drive customer engagement and conversions.

Influencer Campaigns: Created and executed influencer campaigns that significantly increased relevant website traffic by utilizing blog placements and native advertising to reach a wider audience.

Email Marketing: Developed and sent daily email sales blasts to customer base, closely monitoring analytics, and making real-time adjustments to optimize campaign performance.

Data Analysis: Analyzed website metrics using tools like Google Analytics and dashboards to gain insights into user behavior, which informed content tailoring to specific audience segments and subsequently increased revenue.

Revenue Growth: Achieved a remarkable 17% revenue increase while reducing Return on Ad Spend (ROAS) by enhancing the taxonomies in the Google Shopping product feed.

Keyword Optimization: Increased website traffic by 33% by focusing on optimizing keywords for organic search and the Amazon Marketplace.

KPI Reporting: Prepared and presented weekly Key Performance Indicator (KPI) reports that assessed the performance of ecommerce campaigns, offering valuable insights into ongoing strategies.

Competitive Analysis: Analyzed competitors and prepared reports identifying weaknesses and opportunities for improvement to maintain a competitive edge in the market.

A/B Testing: Conducted A/B testing to enhance the conversion rates of landing pages, ensuring a seamless and efficient user experience.

Retargeting Campaigns: Created and managed retargeting campaigns to effectively remarket to website visitors, further increasing engagement and conversions.

Search Engine Optimization Manager

Define, implement, manage, analyze and report ecommerce key performance indicators daily, weekly, monthly, and quarterly for RiteAid.com, shop.riteaid.com, and other branded microsites.
 
•	Deliver actionable insights improving CPC ROAS, website usage, organic search rankings, ecommerce revenue targets, and user experience.
 
•	Design data gathering structure aggregating all relevant metrics and sources providing comprehensive insights and reporting. 

•	Create, educate, and distribute dynamic dashboards in Google Analytics and Tableau for executives’ real-time evaluation. 

•	Improve customer acquisition through landing page optimizations, and affiliate link building. 

•	Support suppliers by tracking and reporting product specific web analytics driven from Rite Aid web properties, applications, and mobile websites. 

•	Create and manage product data feeds for a 25,000 + product catalog  containing multiple product attributes destined for multiple CSE platforms, such as EBay, Criteo, Google Shopping, and others. 

•	Utilize HTML and business knowledge, to optimize product data feeds for higher search rankings, ROAS, cost-per-click, and click through rate. Report on shopping engine performance for executives based on CPA, and ROAS.

•	Increased ROAS by 200%+ by optimizing Google Shopping category taxonomies for higher CSE placement, and trademarking brand keywords with Google to prevent competitors bidding on brand name. 

•	Increased revenue by $250,000.00+/year by utilizing website analytics to customize digital advertising to specific audience segments. Additionally, designed specific landing pages for these segments increasing conversion rates.

•	Increased website traffic by 35,000 sessions/week through url redirect corrections, improved organic search rankings and optimized digital campaigns.


Senior Data Analyst

Google Analytics, website traffic, PPC campaigns, content development, and webpage editing for e-commerce websites with yearly sales of 35 million dollars. 

•	Increased organic traffic by 50%+ through original content creation.

•	Created/implemented PPC campaigns totaling six figures per year.

•	Increased social media communities by 200%+ by creating original blog content.

•	Developed backlinks, performed 301 redirects, and website migration SEO tasks. 

•	Worked with programmers, outside agencies, and internal marketing team to implement best SEO practices.

•	A/B and multivariate testing.


CPC Manager | Search Engine Optimization Analyst | Content Creator | Social Media Strategist

Jeremy Wallace is a Technology Strategist specializing in Artificial Intelligence implementations at Puzzle Pieces Marketing in Moab, Utah.

Jeremy Wallace

Jeremy Wallace

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