Jeremy James

Senior Designer · Gatorade

Boise, ID

In My Own Words

Design + Athletics.

Work Experience

G

Senior Designer

Gatorade

2023 – Present

+ Creating print and digital at the intersection of design and sports for NFL, NBA, MLB, NCAA and everyday athletes in retail spaces.

A

Art Director

Art623

2022 – 2023

+ Collaborated remotely with Imagination (NYC) on 2022 NFL Global Games stadium work. I wore several hats in support, but my main focus was signage design, production and pre-press for games in London and Munich. + Created digital and print work remotely for National Carwash Solutions. That NCS work included creating internal corporate assets and trade show signage for their umbrella brands. Those pieces strengthened visual identity and helped drive sales.

SC

Senior Designer

Suds Creative

2018 – 2022

+ Enhanced poorly designed menus for existing car washes. Originals had no emphasis on membership or hierarchy. My designs organized wash packages that helped increase ticket up-sell and new memberships up to 200%. + Developed logo refreshes for struggling washes that improved brand recognition and driving new membership sales in many national markets. Those re-brands extended to social campaigns, on-site signage, collateral and employee apparel.

P

Senior Designer

PetIQ

2016 – 2018

Early 2016 - Late 2019 + Led the re-brand that was the face of PetIQ the day they went public. My efforts included logo redesign, a new brand guide, web face lift and trade show artwork. In my time at PetIQ, revenue increased from 400M to 1B. + Increased sales 150% in grocery, mass and pet specialty with my package designs. My shelf planograms and point-of-purchase artwork also helped engage shoppers in Walmart, CostCo and PetSmart along customer journey.