JEREMIAH DEAN

Innovative sales and marketing professional in the beverage industry, specializing in brand strategy and market penetration. Proven ability to drive sales growth for new products, with a strong background in trade shows and festivals to enhance brand visibility and engage consumers. Skilled in creating impactful marketing campaigns that resonate with health-conscious consumers, particularly in the competitive spring & sparkling water market. Adept at analyzing market trends and leveraging consumer insights to differentiate brands against competitors. Passionate about promoting sustainable and refreshing beverage options, ready to elevate Gelato's presence and drive market success.

Hired to establish a robust organizational structure, I adopted a comprehensive approach to elevate brand marketing and advertising within the action sports and endurance sectors. My role involved developing both immediate and long-term strategies to enhance brand visibility, community engagement, and product conversion rates across diverse platforms. I oversee both on-site and remote teams, collaborating with agency partners to manage athlete relationships, coordinate events, and execute digital advertising and marketing initiatives. My contributions played a pivotal role in expanding the company's presence across various channels, including e-commerce, key account sales, B2B/B2C transactions, partnership development, social media management, product innovation, and operational enhancements.

Hired to develop structure within the company with a multifaceted approach of driving brand marketing & advertising in within the action sports segment. Required to build the company’s short- and long-term strategies for brand awareness, community engagement, and product conversion across its various channels and platforms. Managed on-&off- site staff responsible for athlete management, events, & digital advertising/marketing. Quickly became instrumental in further developing the company’s growth via e-commerce, key account sales, general B2B & B2C sales, endemic relationships, social media, product development & operations. During the pandemic, took over digital media, and graphic design responsibilities. Show less

After dedicating several years to the cycling industry, my family and I set out on a mission to provide family-friendly sales and services catering to various cycling disciplines in North San Diego County. Our goal was to serve cyclists of all skill levels and financial backgrounds. • I managed all aspects of a small business, including sales, service, marketing, accounting and more. • I spearheaded initiatives to effectively navigate the ever-evolving industry landscape and cater to the changing preferences of the local market. • Under my leadership, the bicycle shop underwent a significant transformation, evolving into a versatile "ride shop" that expanded its product range to include new categories such as scooters, skateboarding, and outdoor sports. • My responsibilities encompassed sales management, overseeing service operations, handling accounting tasks, devising strategic marketing plans, managing the day-to-day business operations, budgeting and resource allocation, fostering brand development, coordinating social media efforts, executing email and digital marketing campaigns, and managing inventory ordering.

Recruited to lead the expansion of new divisions while preserving athlete representation in the globally top-ranked athlete representation firm, renowned across mainstream and action sports. • Successfully recruiting numerous world-class mountain bike athletes to enhance their market value and adeptly establishing and maintaining partnerships with both endemic and non-endemic brands. • I identified opportunities where the agency could harness clients' fame and influence to generate additional income and provided valuable consultation on various agency projects beyond the cycling realm. • I played a pivotal role in advancing the marketing efforts of multiple brands that engaged the agency for comprehensive 360-degree marketing and advertising campaigns. • My responsibilities encompassed sponsorship procurement, team management, arranging advertising deals, negotiating contracts, handling photography, crafting press releases, devising strategic marketing plans, managing events, overseeing social network/internet and email marketing, conducting market research, implementing direct marketing techniques, managing public and media relations, contributing to corporate brand development, and meticulously reviewing and revising contracts.

Custom Helmet Painting

Delivered impactful solutions that not only increased sales but also forged a prominent identity for an MTB clothing brand, ultimately driving profitability. I excelled in enhancing the brand's reputation through a combination of digital and print marketing channels, as well as by crafting concise and compelling corporate messaging. Additionally, I took the helm in guiding the corporate rebranding effort strategically. My responsibilities encompassed managing teams, overseeing advertising campaigns, negotiating contracts, conducting photography sessions, crafting compelling press releases, devising strategic marketing initiatives, maintaining a strong social media presence, conducting thorough market research, employing effective direct marketing techniques, managing public and media relations, nurturing brand development, and cultivating strong customer relationships.

Action Sports Photographer specializing in mountain bike, motocross, snowboard, bmx, and other action sports.