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Art Director/Brand Designer

Creative & Design

<p>Multi-faceted creative with branding, digital design, print, packaging, and photography expertise. Skilled in cross-functional collaboration, leadership, and project management, focusing on delivering intuitive, thoughtful, and customer-centric solutions.</p>

Hands-on creative specializing in strategic brand and design solutions across digital, print, packaging, and photography. Comfortable owning projects from concept through execution in both solo and cross-functional settings.

	- Beauty (Dr. Zenovia Hormonal Skincare, ClarityRx, REPLENIX)
	- Wellness (Purity Products, Green + Well, Dr. Bankhardt)
	- Food (Roadhouse Market, Cleveland Kitchen)
	- Sports (Matrix Sports)

Art Directory/Brand Designer

• Managed a small creative team for two natural skin care brands with retail presence in Target, Walmart, Ulta Beauty, Whole Foods, and Sprouts
• Collaborated with digital, brand, social, product, and sales teams to uphold brand standards and apply relevant design trends across all visual assets
• Effectively managed project scope, timelines, and deliverables across all marketing materials and new product launches
• Art direction and storyboarding for product videos
• Managed end-to-end development of new products, including 2D renders, packaging files, physical mock-ups, product photography, and retouching
• Directed and executed flat lay product photography for digital and print
• Created design systems and internal processes that streamlined production workflows

Key Projects & Accomplishments

- Senior Leadership Team Member (Consumer Insights/Project Management Task Forces)
- Art directed photo/video shoots in New York and Florida for DERMA E product and brand launches, designing and managing all campaign assets including digital ads, social posts, emails, website graphics, packaging, and video content
- Redesigned and elevated the Thinksun packaging, from concept to completion, to reflect a more modern look and feel
- Led redesigns of DERMA E and Thinksun websites, collaborating with developersand digital teams
- Contributed to 40% retail growth in Ulta Beauty and 98% growth in e-commerce throughvisual and brand strategy
- Contributed to DERMA E’s 98% growth in e-commerce (2020) and Instagram growth from 50K to 745K followers

Creative Art Director

Worked within the action sports industry, designing the company logo and stationery. Handled photo retouching and maintained an organized photo asset library to support marketing and editorial needs. Managed client correspondence while also overseeing accounts payable. This role combined creative execution with administrative support, requiring a high level of organization, attention to detail, and creativity.

Graphic Designer / Office Manager

Led a small in-house design team for a major computer leasing company, producing print ads, marketing collateral, website graphics, and event invitations. Collaborated closely with an external ad agency to concept and produce the company’s annual report.


Art Director

Jennifer Wing is an Art Director/Brand Designer at Freelance in Simi Valley, CA.

Jennifer Wing — Art Director/Brand Designer at Freelance

Jennifer Wing

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