Bachelor of Science in Business Administration

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Marketing Manager

Marketing & Sales

Marketing is the key to drive any company forward and with experience in leading projects from concept to completion, I can help your company with creativity and strategy.

My experiences and skills cover many aspects of marketing. I am a marketing manager, brand manager, social media specialist, project manager, asset manager, creative director, and trade show manager all wrapped in one unique package. I encompass a working knowledge of project and content management systems, am proficient in Adobe creative programs and Microsoft Office, allowing me to manage, contribute, or assist as needed. I also posses the power of communication - both written and verbal. I believe in open communication and have a reputation for working closely and creating/maintaining relationships with other departments, sales representatives, external agencies, and industry publications. 

Specialties: Social media, marketing plans and strategy, project management, event planning, brand development, asset management, writing, editing, collateral creation, content development, research, and analysis.

• Managed diverse marketing projects, including: product launches, channel marketing assistance, content generation (photography and video), brand partnerships, influencer partnerships, and trade shows and events
• Developed, coordinated, and managed projects throughout the project life cycle and monitored progress to ensure projects are completed on time and budget
• Managed external marketing communications and public relations to increase awareness
• Developed marketing process for product launches to improve communication between departments


• Oversaw agencies in the development of creative for television commercials and photography and execution of digital marketing
strategy for the Rule the Outdoors campaign, a nationwide advertising campaign
• Lead national awareness campaigns utilizing direct marketing and digital marketing tactics targeting specific markets to drive
awareness and generate leads
• Developed and executed strategic outbound communications, including email marketing and social content
     -	Organically doubled Instagram followers (about 250k to 500k) in one year
• Work with industry influencers to promote products to target markets
• Develop and execute strategic outbound communications, including email marketing
• Write and edit press releases, web content, articles, and other miscellaneous copywriting
• Assist with the script and quiz questions for internal training videos
• Assist the Brand Manager with cross-promotions with partners and sponsors 
• Collaborate with the Creative Team to develop social media content, catalogs, packaging, fliers, etc.
• Developed and managed digital marketing for the All-Terrain Slayer Sweepstakes
     -	Worked with the brand manager to develop a digital strategy
     -	Managed execution of the strategy on digital platforms (social media, website, email)
     -	Resulted in over 73,000 entries, far exceeding our goal and previous sweepstakes
• Assisted with planning, organizing, and executing the Rule the Outdoors campaign, a nationwide campaign promoting cordless outdoor power equipment
• Managed a top-handle chainsaw awareness and giveaway campaign, a direct marketing campaign targeting arborists across the nation to drive awareness for the new top-handle chainsaw
• Managed a brand awareness, demand generation, and lead generation campaign for the Makita's Cordless Backpack Vacuums targeting janitorial/sanitation service providers

Marketing Communications Manager

• Managed and coordinated logistics for trade shows, as well as design furniture and marketing for trade shows
• Collaborated with outside agencies and consultants to create collateral pieces 
• Wrote and edited press releases, web content, and other necessary copy including a product descriptions and emails
• Organized, directed, and designed furniture for photo shoots of product and finish/fabrics in the studio and on location
• Managed corporate social media accounts, created content to publish on social media, and developed social media plans and strategy
• Communicated with cross functional teams to ensure correct information for collateral and press releases and the internal process for trade shows was executed 
• Managed and utilized HubSpot software for email campaigns, contact management, and the corporate blog
• Supported Sales Department with marketing tools and product information to grow sales 
• Brand development, strategy and maintained brand consistency across multiple channels - in both print and digital platforms
• Utilized Smartsheet as project management tool for individual projects and Marketing Department project

•  Collaborated with outside agencies and consultants to create collateral pieces and improve SEO on the website
• Wrote and edited press releases, web content, and other written collateral including a product catalog
• Created product descriptions for use in industry publications
• Designed and managed a photo shoot for fabric and finish sample cards, studio product shots, and location photo shoots 
• Assisted in the planning and execution of product photo shoots on location and in the studio
• Progressed in involvement of trade shows from determining the fabrics and finishes of the furniture to coordinating different departments and managing all aspects of trade shows 
• Developed, executed, tracked and reported on a social media campaigns 
• Increased Pinterest followers by 50% and website page views from Pinterest by about 55%
• Demonstrated ability to work in team-oriented, lean, hands-on enterprise culture
• Proved strong project management, communication, and presentation skills

Senior Marketing Communications Coordinator

• Managed a website project and launch, including design and development of six websites
• Improved e-commerce website with the use of Adobe programs to deliver digital assets and create content
• Analyzed MPO and DOT budget data in Excel to support research of potential markets
• Designed, created, and distributed corporate emails using Vocus software
• Responsible for social media content, strategies, reporting
• Utilized social and web marketing to establish digital presence online
• Collaborated with agency using Basecamp for video content and microsite development

Internet Marketing Specialist

• Developed a social media plan for the company, controlled social marketing, and established presence online through social media platforms
• Trained team on social media techniques 
• Created and discussed social marketing techniques, ideas, and plans to implement
• Conducted market research, including competitors, potential markets, and potential clients, and wrote analytic reports based on the research
• Managed and updated database of contacts, i.e. contact management 
• Assisted in gathering and entering information for the Geographic Information System

Marketing Coordinator

•  Operated, managed, and developed company’s intranet and website
• Updated the intranet by making pages consistent in appearance and organizing/consolidating information and resources 
• Trained others to update articles and pages on the intranet and website
• Managed and created content for the intranet and website; for example copy for corporate updates and products respectively
• Collaborated on the creation of Polish and Czech versions of the website with the web agency 
• Designed and collaborated with graphic designer to create advertisements for print and online publication and other marketing collateral 
• Completed creative briefs for all creative projects
• Wrote press releases and product descriptions for industry publications
• Controlled company’s social networking through Facebook, Twitter, and social media outlets
• Assisted Product Management Team by collecting and analyzing data for company’s pricing strategy, researching competitors, reviewing potential consumers an

Marketing Assistant

• Researched and reviewed potential consumers and marketing strategies
• Coordinated and planned customer visits to the company’s showroom
• Assisted in event planning for two major trade shows
• Mailed collateral to salespeople and customers
• Brainstormed and tested organic marketing techniques on social media

Marketing Intern

• Promoted the company's credit card and All Access Pass rewards program
• Marketed products to build sales and increase clientele

Sales Associate

Jennifer Morse is a Marketing Manager at Pelican Products, Inc. in HUNTINGTON BEACH, CA.

Jennifer Morse — Marketing Manager at Pelican Products, Inc.

Jennifer Morse

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