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Director, Marketing | Go-to-Market & Product Launch | Integrated Brand Marketing | Passionate People Leader | Fitness Enthusiast 

Marketing & Sales

<p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">Visionary sales and marketing executive with 15+ years of leadership across broadband, telecom, and subscription-based services. Expert in go-to-market execution, digital and local marketing, customer acquisition, and community engagement. Demonstrated success scaling marketing programs, reducing CAC, and leading high-performing teams across diverse markets. Deep knowledge of rural/suburban broadband environments with a strong foundation in both brand and performance marketing. My skills include acquisition marketing, leadership, team development, growth and go-to-market strategy, and pricing/promotions/offers. I believe in protecting the open internet and leaving communities better connected by closing the digital divide.</span></p>

• Led group fitness classes of up to 36 people at F45 Training, providing regressions and progressions for safe and effective workouts.
• Developed personalized workout plans for members to achieve their fitness goals.
• Implemented innovative training techniques to keep members engaged and motivated.

Group Fitness Instructor

• Led Sculpt & Flow classes for up to 35 participants at YogaSix, ensuring a fun and inclusive experience for all.
• Designed and implemented class programming to cater to diverse skill levels and abilities, promoting accessibility and inclusivity.
• Successfully increased class attendance through engaging and dynamic teaching methods.

Yoga Teacher

- Spearhead a cross-functional team to plan and execute market launches for new products,
features, cities, and regions.
- Partner with Sales, Affiliate Channels, Digital, Online, UX, and Enterprise to launch 6 new towns
and 3 new product launches resulting in a 20% take rate in under 1 year.
- Achieved a 67% reduction in customer acquisition costs, lowering CAC from $1,200 to under
$400 by optimizing marketing spend and leveraging market data insights.
- Develop localized marketing strategies for 20+ towns across 8 states, driving awareness and
product adoption through community outreach, partnerships, and targeted digital campaigns.
- Oversee market research, competitive analysis, and ROI tracking to ensure successful launches
and ongoing growth.

Director, Marketing Go-to-Market

• Managed a $4M order budget and forecast planning for 14 towns in CA, CO, and AZ.
• Led a team of 5 to develop marketing strategies for customer segments and lifecycle stages.
• Implemented new tactics to scale towns and improve market launches.
• Reduced customer acquisition costs and increased lead conversion through field event training program.

Sr. Field Marketing Manager - West

• Developed and executed marketing strategy and initiatives for 4 towns in Southern California.
• Planned and executed over 60 events annually to drive leads and enhance brand awareness.
• Partnered with local nonprofit and community groups to provide access to fiber internet.
• Received the 2021 Trailblazer Award for outstanding contributions in marketing.

Marketing Manager

• Planned, organized, and coordinated execution of daily/weekly/monthly club functions to maximize profit and loss goals
• Guided department leads including Sales, Operations, and Fitness to establish goals, apply club strategies, and exceed revenue targets with a healthy respect for customer experience and member retention
• Hired, trained, and developed team members through observation, coaching, and accountability to achieve professional and personal goals

General Manager

• Conducted multi-year product planning to determine product decisions, ensure consistency with overall corporate strategy, and achieve product performance, revenue, market share, and profitability objectives
• Identified, monitored, and analyzed internal and external performance parameters to position broadband services
• Led cross functional teams including Pricing, Finance, Marketing, and Legal in presentation of marketing deliverables

Lead Product Marketing Manager

• Led territory of 27 distribution points locations across San Diego covering 3 different channels 
• Managed a professional sales team of 80+ employees focusing on achievement of store revenue targets, operational goals, and customer satisfaction by coaching, setting individual performance goals, and holding employees positively accountable
• Led the Southwest Back to School initiative by partnering with Marketing, Headquarters and UCSD Student Groups for Back to School Event resulting in over 750 new International Student subscribers in 30 days

Area Retail Sales Manager

• Facilitated courses of 10-20 service representatives including new hire employees as well as newly promoted management employees with the Retail Leadership Series
• Partnered with clients to achieve common revenue/service goals and work closely with design personnel to develop and maintain course materials for various courses
• West Region Project Team Lead as a liaison between curriculum design and delivery                                                                                         
• 2013 Key Contributor Award recipient

Sr. Training Manager, Delivery

• Led a collaborative work team of 18 employees to hit store revenue targets, operational goals, and customer satisfaction
Achieved district high in Home Solution product attainment of 114% YTD 
• Coached and developed sales representatives through effective feedback, training, and positive reinforcement to level of Retail Sales Manager and Assistant Store Manager 
• Ranked in top 20% of company out of 2200 retail locations for 2012
• Mentored college candidates during the Retail Leadership Internship Program

Retail Store Manager

• Graduated from a 6 month intensive leadership program
• Lead teams of individuals in locations including the AT&T Headquarters Store in Atlanta, Ga, the Atlantic Station Retail Store in Atlanta, GA, and the Lake Worth Retail Store in Fort Worth, TX
• Collaborated with teams of 3-5 individuals in a professional business atmosphere to prepare and deliver presentations

Retail Leadership Development Program

• Worked in teams of 5 individuals to execute on sales of rental cars, protection packages, and additional products
• Increased customer and brand loyalty by ensuring complete customer satisfaction in all transactions

Management Training Program - Intern

• Contacted delinquent accounts in a call center atmosphere to secure payments 
• Arranged payment plans and schedules to ensure customers could pay accounts
• Worked with collaborative team of 15 individuals to exceed store targets and increase revenues

Risk Operations Specialist

• Developed creative campaign materials to help increase fundraising efforts in Centre County
• Collected information about programs, demographics, and donations to enter into collection database

Marketing/Public Relations Intern

Jennifer Lasky is a Director, Marketing at F45 Training in Carlsbad, CA. View their experience, skills and work history on Malakye — the professional network…

Jennifer Lasky — Director, Marketing at F45 Training

Jennifer Lasky

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