Golf

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Outdoor

Surf

Swim

Health & Fitness

Shopping

Working out

Concerts

Museums

Family and friends

5k's

Spending time with my husband

Hiking with our dog

Trying new things in life.

Intelligent, driven, management professional with experience successfully cultivating profitable relationships within domestic & international markets.  Demonstrated ability to design, and execute successful business development programs.  Energetic leader with a passion brought to all professional projects.  Seeking to apply a unique and complete set of abilities to new opportunities and valuing customer relationships.  Create a value added culture, leading to long term successes.

• Lead role facilitating all media engagement for print and online advertising within U.S. markets.  
• Liaison with SCHUBERTH Germany for corporate image and product branding, including copy delegation for all U.S. media development. 
• Administrative role managing and composing copy and content for Held USA Facebook and SCHUBERTH North America Linked-In profiles. 
• Organize meetings and conference calls, including calls across global time zones. 
• Initiated marketing concepts that increased the brands LinkedIn audience by 400%. 
• Manage and submit annual budgets for events, print and online advertising, sales team, and ambassadors of the brand. 
• Event planning for small and large U.S. trade shows, staffing schedules, sales and marketing materials, meetings, as well as logistics for staff, materials, and products for each event. 
• Sales Conduit for marketing strategies, customer engagement, and product presentation. 
• Develop and present event and advertising budget presentations monthly, for U.S. and Germany Headquarters corporate executives. 
• Resource and execute marketing plan objectives for product displays, event branding presentations, and print/online advertising initiatives. .
• Planned and executed all email sales and marketing activities to internal and external contacts.   
• Showroom design, creation, and execution. 

Sales and Marketing Coordinator

• Head of order processing across North American territories spanning 4 successful motorsports brands. 
• Wealth of accumulated subject matter expertise given to brand management teams, building a strong competitive advantage within the marketplace. 
• Execution and management of sponsorship application program, supporting more than 10,000 participants. 
• Confirmation of sponsorship contracts for over 4,000 amateur and professional racers seasonally. 
• Design, creation, and, execution of existing discount programs to meet EOY sales goals. 
• Annual travel to well over 100 amateur motocross races & events in the western and central United States. 
• Broad experience providing brand exposure & trackside support to sponsored motorsport professionals and new prospective retail customers/athletes. 
• Best in class knowledge & support to a dynamic, mature B2C channel. 
• Management & execution of rider support and customer annual contractual agreements. 
• Expansive domain of knowledge related to existing & emerging product lines. 
• Contract management and execution of North American Pro - Amateur sponsorship program. Annual operating budgets exceeding $80,000. 
• Creation & editing of post event related content. 
• Management of two major websites for 4 brands per site equaling to over 50,000 athletes. 
• Distribution of content across an array of traditional and emerging digital marketing platforms. 
• Strong soft skills, comfortable directly engaging a diverse and amazing customer base to provide best in class service always. 

Sponsorship Manager

• Creation, maintenance and review of rider support contracts, customer accounts 
• Responsible for North American customer order processing. 
• Management of inventory control and support system. Oversight of loading and unloading of display and sales materials for events 
• Leveraged subject matter expertise with existing products in collaboration with Media & Advertising manager. Helped lead the team to a successful creation of new product ideas and ads such as my slogan “The Naked Truth” which featured on the website, social media site, magazine advertisements, and public billboard in Southern California 
• Ongoing logistic and product support for external team members, recipient of support vehicle orders to process and stock for product. 
• Annual review and audit of over 10,000 sponsorship resumes & applications. 
• Confirmation of sponsorship contract agreements for over 4,000 amateur and professional racers per new racing season. 
• Design, creation and, execution of existing and discount programs covering new & existing associate sponsor accounts. 
• Coordination of event and track side support with a range of partners nationwide for special events including races, fundraisers, ride days, & exhibitions. • Annual travel to more than a 100 major/minor amateur motocross races and events in western and central United States. 
• Deployment to select West Coast Supercross and Outdoor Motocross events annually, providing trackside support product/technical assistance to sponsored motorsport professionals. 
• Setup and takedown of vendor booths, servicing of equipment, and providing product knowledge to established B2C channel in a direct and personal manner. 
• Expansive domain of knowledge related to new product lines and their application for all brands and models of dirt bikes & all-terrain vehicles. 
• Responsible for the creation, execution, and oversight of contracts related to North American Pro - Amateur sponsorship program. Annual operating budget of over $85,000 distributed strategically to program members throughout the racing season. 
• Creation, editing and publishing of post event related content spanning multiple media streams. 
• Including, but not limited to traditional company vanity site and more modern social media channels. 
• Ongoing collaboration with in house R&D group on special product builds with a focus on precision and excellence. 
• Often the initial interaction with a diverse and amazing customer base that requires one to maintain a professional attitude, appearance, and demeanor at all events, exhibitions, and races. 
• Execution of a detailed, dense, daily schedule to ensure that all incoming queries for new orders and support needs are processed and completed in a timely manner. 

Racer Support and Event Coordinator

• Review and maintain rider/team contracts, dealer accounts, and order processing.
• Attend local races and provide strong public relations in customer service and product support.
• Travel to regional and national events/races, product/sponsor showcases in attendance of industry/association/sponsor meetings to ensure successful race and product operations.
• Aligned with product specialists on assembly and formulas to create distributor/dealer collateral materials.
• Supply chain & logistics activity in support of current and future material and resource demands.
• Regular participation and communications with race organizations, officials, teams, and sponsors of related events.

Account Manager/ Rider Support

Jennifer Hayhurst is a Sales and Marketing Coordinator at SCHUBERTH North America in Aliso Viejo, CA.

Jennifer Hayhurst

Jennifer Hayhurst

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