Jennifer Dunstan

Freelance Writer and content producer

2024 – Present

My clients for freelance writing and content production include Cycle World, Motorcycle.com, Champ School, Cycle News, RoadRunner and more.

Media lead and Editor

2021 – 2024

At Comoto/RevZilla I was tasked with conceptualizing and producing engaging media content. From hard-hitting journalism on controversial topics to light-hearted social pieces, I was able to tap into our customers' psyche and capture their attention. I produced original content, review motorcycles at press events, and filmed in the studio for product reviews. I was involved in all aspects of ideation and operations when it came to our media productions and also ran our Riders Alliance brand ambassador team, managing 6 different riders across the nation to engage at a grassroots level with our customers.

South West District Sales Manager

2020 – 2021

At the KTM Group NA I was the Southwest District Sales Manager for both the Husqvarna Motorcycles and GasGas Motorcycles brands, responsible for B2B sales of motorcycle units and PG&A into the dealer network. My focus was on wholesale performance and maintaining a motivated dealer network. Beyond the usual daily support tasks and reporting of a DSM I also focused on providing unique insights and retail strategy to help drive more business and sales into my dealers doors. "Finding Impact Together" is the axiom that defines my sales philosophy.

Marketing Manager

2019 – 2020

At Sena, I was the Marketing Manager and responsible for complete management of all national events, all levels of sponsorship, and managing collaborative efforts with the sales team. I created our annual events calendar, budget, and managed all tasks involved with our event activations. For Sena sponsorships, I was responsible for establishing a hierarchy of sponsorship levels and managing all athletes, influencers, and ambassadors representing the Sena brand. As the dedicated sales intermediary between the marketing and sales team, I also managed all joint efforts between the two departments.

West Coast Regional Sales Manager

2016 – 2018

At Alta Motors, I was the Regional Sales Manager of the Southwest region. My territory included California, Arizona, Nevada and Hawaii. As the Southwest RSM, my main responsibilities included prospecting for new dealers, signing new dealers, dealer development, dealer relations, dealer orders, quarterly sales goals, local event management and also support to any national marketing initiatives the Southwest territory.

Designer and Social Media Producer

2014 – 2016

At Thor Motocross I was a designer in their Advertising and Media department. I was directly involved in all design aspects of catalog design and production, print advertising, web advertising, in-store POP and display designs, packaging design, and all other special print projects. I was also the social media producer for Thormx. Responsibilities included daily maintenance, monthly and annual growth strategy, cross-promotions with our various team and media partners, and creating content to share on our multiple platforms.

Graphic design and marketing

2011 – 2014

At TLD I was a graphic designer in the marketing division. My responsibilities included catalog design and production, advertising design and strategy, web advertising design, and marketing research and strategy. My responsibilities also included POP design, line art design and production, organizing photo shoots and set lists, collaborating with company partners for special projects, and aiding product design with testing and review when applicable.

BID

2002 – 2006

BID

ThorMX packaging design

ThorMX Packaging 2016-2017 - I was the lead on packaging redesign across all product lines for 2016-2017 at ThorMX. I spent a great deal of time evaluating our current packaging and also scrutinizing the retail environment and competitor landscape. I also visited several dealers to hear their personal input on the package design and durability to better inform the redesign process. My findings showed that the predominantly black coloring of the old packaging caused the product to disappear into the busy surroundings, and some of our designs had difficulty holding up to the stresses of the retail environment. I remedied these issues with strategic large splashes of ThorMX official yellow so our product would pop, and utilizing new materials and processes for increased durability. My design responsibilities included field research, packaging evaluation, concepts and revisions, prototyping, tech pack building and revisions as necessary.

Troy Lee Designs Catalog design

Troy Lee Designs Mountain Bike Catalog 2013 - The 2013 MTB product line upped the ante with a brand new trail helmet to the market and some of the freshest kits seen yet for trail, downhill and BMX. I chose to change up the styling from last years layout so aggressive riding shots and flying colors would take dominance on the page. Seeing the gear in action and in the environment is a proven formula for exciting readers to buy and ride, and this catalog was no exception. I was responsible for everything except behind the camera lens. Creative direction, pagination, lay out, graphic design, photo manipulation and retouching, photoshoot organization, printing files prep and more. You can view the entire catalog here: http://www.troyleedesigns.com/2013_fall/bicycle/intl/ Or through the TLD App here: https://itunes.apple.com/app/troy-lee-designs/id496883338?mt=8 Photo credits: Echo Factory, Garth Milan, Craig "Stikman" Claspell, Masa Shirotani

Quinn Knives Website

Responsible for designing all elements of quinnknives.com. Logo design, product photos, graphic design elements, page navigation, and more.

The Statistics of Street Survival

I researched, scripted, and presented this informative media piece to help riders stay safer on roadways.