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Head of Brand Marketing ROXY Americas

Marketing & Sales

Responsible for brand marketing in the Americas, building brand equity in the Americas market to increase market share and consumer engagement of ROXY between content production, campaign activation, events, community development, in-store & POS assets and team & athlete management. Additionally, work with the global marketing team to oversee development and execution of marketing strategies and plans with a focus on brand activations, as well as scout for talent globally for snow category. 

In-Region Responsibilities:
- Oversee brand marketing budget for athletes & ambassadors, events, PR, media, digital and social and other communications - including liaising with AP on invoices.
- Oversee brand marketing support & appearance of brand on digital channels.
- Liaise with eComm to identify and develop content plans as needed. 
- Oversee brand appearance on social media to respect representation of brand positioning.
- Own PR & Media planning  to support brand positioning and increase consideration of key universes. - managing both internal and external agencies.
- Direct POC for PR agency.
- Develop media plan for campaigns as necessary and POC for media buying agencies internal and external.
- Report on seasonal PR & media results
- Develop brand right partnerships to build brand equity and directly manage collaborations.
- Oversee athlete portfolio and activation strategy in region to leverage athletes to drive results..
- Manage athlete contract negotiations for regional athlete team. between athlete and legal team.
- Responsible for Global Snow Scouting
- Directly manage any Global Athletes in region 
- Own strategic integration of influencers in ROXY campaigns and collections beyond seeding.
- Ensure brand-appropriate influencer application.
- Develop the regional event and activation strategy to build brand equity and increase consideration of key universes.
- Manage regional content creation requirements.
- Liase with Global team to validate all content requirements, creative and GTM plan on regional collections and pick up shoots.


Manage and oversee Marketing Strategy, Events, PR, Activations, Team and Athlete Management, Influencer Relations, Content Creation  capitalizing on current trends and brand strengths to reinforce growth within the market.

Global Marketing Manager

Manage Social Media & digital content for Nikita Clothing and Bonfire Outerwear
Manage Team & Ambassador content and networks.
Identify new/underutilized areas within social media to target for growth
Coordinate with European team manager and plan global Ambassador content accordingly
Answer any and all contacts to the brand via social media
Act as "voice" of the brand in all published written copy
Support Brand Manager
Support Product Developer

Marketing Coordinator

Implement social media strategies for The Blog™, Facebook, Twitter, Pinterest, Tumblr and weekly Marshmallow Mail™ using CMS tools and SEO optimization
Work with Camp Relations Manager on content strategy to drive continuous growth of camp's digital community
Work with professional snowboarders, industry leaders, camp staff and campers to create a unique voice through exclusive features within The Blog™ 
Manage contributing writers, photographers, and videographers

Social Content Manager

Facilitate sales, returns, exchanges, warranties and special orders for any and all products, providing excellent customer service to all patrons 
Receive and check all product as it arrives to store

Sales Associate

Manage and run a house of campers of the ages anywhere from 9 to 20
Drive buses for transportation to and from activities
Run and manage activities with co-workers in the afternoon and evenings for campers
Ensure safety and happiness of all campers at all times

Camp Counselor

Create, coordinate, and run PR events at Windells and High Cascade snowboard camps
Act as on-hill ambassador for both the Bonfire and Salomon brands
Examine and draft press releases and product copy for online Bonfire and Salomon goods, use of CMS tools 
Assist in office/promotional product back-stock duties as needed

PR Intern

Jenna Kuklinski is a Head of Brand Marketing ROXY Americas at Boardriders in SAN CLEMENTE, CA.

Jenna Kuklinski

Jenna Kuklinski

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Portland State University