Jan 2024 — Now
Connecting women to the outdoors and each other as Editor-in-Chief of Outside Women, an online publication and forum serving women outdoor enthusiasts. I oversee all aspects of the business including editorial, website design, advertising, marketing, partnerships, community management and business development.
Mar 2014 — Sep 2016
Marketing Coordinator · Carve Sports, Inc
Led the development and implementation of the company’s digital marketing strategies for Guy Takayama Surfboards, CJ Nelson Designs, Harley Ingleby Surfboards, and Phoque Skateboards including social media marketing, e-commerce, SEO, and website design. Designed B2B and B2C product catalogs, developed strong partnerships and communication with surfboard dealers, and created and executed successful marketing campaigns. Represented brands at industry trade shows and public events, and managed communications with sponsored athletes, influencers, and event coordinators. Action sports industry; brands included surfboard, skateboard, and stand-up paddleboard manufacturers.
Jul 2013 — Aug 2013
Contributing writer to SALTED Magazine, a women's print surfing magazine by SURFER.
Apr 2012 — Sep 2012
Working as a content writer and blogger for Wear On Earth's e-commerce site for the brick-and-mortar flagship store in Potsdam, New York. I created product descriptions optimized for SEO, including backpacks, hiking shoes, women's and men's apparel, and gear for snow sports, watersports, hiking, cycling, mountain biking, climbing, and more. I also contributed to the company blog, pitching my post ideas, and communicated with warehouse management to adjust online inventory and availability. I really enjoyed this job because of the products I got to write about, the friendly coworkers, and injecting my passion for the outdoors in my writing.
May 2012 — Aug 2012
My duties included managing social media, website content, blog content, content distribution to ESPN and other media, managing employee timecards and other administrative duties.
Nov 2010 — Mar 2011
Sports Writer and Videographer · AOL Patch
Contributing writer and videographer for AOL Patch covering high school sports for the South Orange County, California. I produced athlete video interviews, took event photos and covered sporting events with quick turnaround on articles, meeting tight deadlines. Sports included basketball, equestrian, volleyball and soccer.
Jun 2008 — Apr 2011
An online publication featuring women's action sports content, including skateboarding, snowboarding, surfing and motocross.
Jun 2008 — Sep 2008
Editorial Intern at SURFER Magazine under the assistant editor, copywriter, and online editor. I transcribed interviews, organized publishing records, assisted in the SURFER Poll Awards, covered local surfing events and more.
