Jeffrey Wilson

Spearheaded full-spectrum B2B marketing communications to make mapping cool. Acquiring, processing, and providing the map data to Apple, Google, and leading automotive companies, including Tesla and BMW. Enabled the company to become a leading brand in the geospatial field through developing and leading a top-performing team of MarCom professionals. Augmented market footprint through effective marketing campaigns, developing appealing content, and coordinating new market penetration efforts. Conceived and produced award-winning, groundbreaking best of show trade show exhibits.

Oversaw all aspects of marketing operations and orchestrated all bottom-line factors to facilitate brand development and propel revenue growth objectives. Developed, implemented, and monitored creative marketing campaigns, strategies, and initiatives aligned with the client's business goals and competitive landscape. Minimized B2B MarCom spend by orchestrating cost-efficient creative for technologically oriented B2B client: On Semiconductor, Insight Electronics, Bell Industries, Dallas Semiconductor, Xilinx, Atmel, and Siemens. Created powerful online marketing campaigns increasing traffic and membership applications at Travel Resorts of America, lowering the cost of tour acquisition by over 25% to under $3.00 per inquiry and $15.00 per tour. Improved subscription rates by developing and implementing a fully integrated marketing communications campaign for Outdoor Life Network, The Speed Channel. Raised subscription and network adoption levels by 30% year over year for three years. Demonstrated keen expertise in visual direction, artistic innovation, and brand positioning while excelling in fast-paced, time-sensitive environments. Lead award-winning creative efforts for agency clients. Marketing Director- Deulofeu Wilson Advertising (Acquired by DDB Worldwide) Provided best-in-class retail advertising services to multiple mid-sized and large clients from numerous industries to increase market outreach and improve performance. Held concurrent responsibility for managing multimillion-dollar budgets, researching market trends and competition, and defining targeted campaign direction and focus. Generated breakthrough communications for Sports Club Los Angeles, North Beach Leather, Stroud's, and KB Toys. Earned multiple advertising awards for demonstrating creativity and performance excellence and driving the brand to success. Directed the development of highly effective marketing collateral, including print and broadcast vehicles, to ensure optimal messaging and positioning.