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Community & Senior Marketing Director

Marketing & Sales

I'm a seasoned community and marketing director with a deep love (obsession?) for the outdoors. I've created and engaged customer communities on the ground, and built local and remote teams to do the same in markets across North America. I teach others how to enjoy the outdoors, published a book about camping in Utah, and have thousands of hiking miles behind me. I'd love to connect my two passions – community and the outdoors – in a role that challenges us to be tenacious, curious, and creative.

+ Accelerate growth, engagement, and Yelp brand reach, both locally and by managing multiple remote markets and employees
+ Create fresh, scalable, large-scale marketing campaigns to engage the user community and score media wins for the brand
+ Plan remarkable community events for customer retention, and convert new attendees into highest-level loyal customers
+ Ideate and execute new, untested community growth pilot programs, evaluate their success using hard market data, and write playbooks to spread effective methods to the team at large
+ Ensure user satisfaction through online engagement tools
+ Hire and manage a team of local and remote support staff
+ Track performance and outcomes of marketing efforts and formulate future plans and budgets accordingly

Courses include:
+ Backcountry Car Camping
+ Camp Cooking
+ Writing for Social Media

Instructor

Author, "Best Tent Camping: Utah" 2nd Ed, 2017
Author, "The Best in Tent Camping: Utah" 2007

Author

Jeffrey Steadman is a Community & Senior Marketing Director at Yelp in Midvale, UT.

Jeffrey Steadman

Jeffrey Steadman

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Education history

Michigan State University