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Elite Athlete Coordinator and Event Management

Events & Promotions

Extensive experience in the running industry and sport of Track & Field.

Over three years in run specialty retail at the level of Store Manager, while simultaneously working on a professional career in competitive racing for New Balance.

During these same years in retail, I was actively involved with Flotrack media, contributing to event coverage, race commentary, athlete interviews, and strategic planning with event organizers. Side projects over those years included event management for Boston's Run to Remember, Santa Barbara International Marathon, Adrian Martinez Track Classic, New Balance Boston Twilight Series, and Sir Walter Miler.

I brought brand representation to a new level in 2011 when I joined the Saucony Team as a Field Marketing Rep in the Mid-Atlantic Region for 2.5 years. Transitioning to ElliptiGO in 2014 allowed me to not only grow my responsibilities as a Territory Sales Manager, but also grow my network to most of the east coast markets, and further growing my audience to more areas of the industry.

I have an extensive network within this sport and industry that help me to stay involved and educated with this ever evolving global scene. This has taken me to my current position of Sports Performance Sales Manager where I work directly with performance athletes, coaches, and teams across the US.

My goals are to continue gaining experience at all levels of the sport and industry surrounding running and Track and Field. I have a passion for knowledge and will take on many challenges to advance my expertise and grow my professional success.

Specialties: Highly organized with a close attention to detail. Very approachable and great with personal interactions and professional relationships. Always eager to meet new people and explore opportunities through those relationships. Passionate about working hard towards goals and success, while always staying committed to my personal beliefs.

Sir Walter Running includes race events throughout the year, including the flagship Sir Walter Miler every August, Raleigh RunDown and Pop Up Miles in June, Pop Up XC in October, and the Raleigh Half Marathon in April.

Growing the future of American Track through a higher quality experience for both athletes and spectators.
- Working with professional athletes, coaches, and agents to negotiate acceptance into the event, travel, lodging, and bonus structures.
- The biggest component of this job is top notch hospitality with the help of a supportive Raleigh community to give these world class athletes the best experience possible.

Managing all athlete and team relationships at the High School, College, and Professional level.
Nurturing these relationships through regular correspondence, coaching cross-training integration, and helping with product servicing.
Finding and managing events such as national championships, coaches conventions, and clinics to grow brand awareness through multiple performance channels.
Using the growth of the sports performance channel to grow endorsements and credibility across all channels of the ElliptiGO brand.
Gathering and producing content for performance newsletters, athlete press release announcements, promotional campaigns, and social media integration.

Sports Performance Sales Manager

As East Territory Sales Manager, my responsibilities included creating product demand through relationships with a strong existing dealer network, while also identifying opportunities to add new retail partners and grow positive exposure through surrounding communities. Key markets within this this role's responsibility included Washington DC, Philadelphia, New York City, and Boston.

Job Responsibilities 
? Work with National Retail Sales Manager to manage defined territory, proactively nurturing our existing 
dealer network to increase sell-through and engaging new dealers to increase coverage 
? Work with National Commercial Sales Manager to engage commercial sales opportunities 
? Build relationships with local influencers in the running, fitness and rehab communities 
? Build the ElliptiGO Brand by active participation in the sport 
? Support Regional media opportunities as needed

East Territory Sales Manager

Consistent and tireless brand ambassador for a team that loves running. 
Building relationships with retail partners and inspiring runners throughout their communities. 
Spreading knowledge of the brand and the product at events and clinics. 
Encouraging a healthy lifestyle by telling a story and leading by example

Mid-Atlantic Field Marketing Representative

The Greater Boston Running Company was started in 2007 with the opening of the company's first store in Lexington. As Store Manager, I oversaw the customer service experience for customers of all levels of running and walking to help find the appropriate footwear, apparel, accessories, and knowledge that would help them achieve their goals. This included giving advice on injury prevention and troubleshooting problem areas when applicable to keep the customer healthy and happy.

Managerial responsibilities include training staff members, ordering and receiving product, keeping inventory accurate, processing return authorizations, corresponding with vendors and tech reps, representing the business and the industry at clinics, expos, and vendor meetings.
Community Outreach included developing relationships with local physicians, chiropractors, LMTs, personal trainers, and coaches. As well as involvement and sponsorship of local road races and events.

Store Manager

Jeffrey Caron is an Elite Athlete Coordinator and Event Management at Sir Walter Running / Sir Walter Miler in Arlington, VA.

Jeffrey Caron

Jeffrey Caron

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