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Deputy Harbormaster

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An accomplished results-driven sales and marketing professional with exceptional abilities communicating across multiple channels. I have a passion for sales and an uncompromising commitment to quality and outstanding customer service. I have worked with top industry leaders managing projects and marketing programs through their complete cycles, maximizing the respective company’s return on their investments. 

Specialties: Sales, media buys, ad creative and design, website management, photography, cinematography, product development, event and athlete management, social media strategy, as well as public and industry relations.
Software Competencies:
• Netsuite business software
• Adobe Photoshop & Illustrator
• Final Cut Pro
• Keynote
• Microsoft Excel, Word and PowerPoint

Perform a variety of operational, maintenance, repair, safety, security and public information activities in support of the Pillar Point Harbor facility. As the first point of contact with the public, the Deputy Harbormaster is responsible for ensuring the public’s safe and enjoyable facility use.

ESSENTIAL FUNCTIONS
• Direct and participate in search, rescue, (CPR) and first aid activities on the waters adjacent to the Harbor and on the Harbor property.
• Establish and carry out programs of fire prevention and protection of Harbor facilities and
boats berthed at the Harbor & fight vessel fires.
• As part of a team, make harbor and open water searches and rescues, monitor emergency call
radio channels; operate a variety of electronic equipment for locating vessels; locate and guide
vessels back to the harbor; rescue personnel from foundering or sunken vessels; notify other
appropriate rescue and emergency personnel.
• Enforce the Harbor District Ordinance Code, and other rules, regulations & laws governing facility activities.
• Patrol facility, docks, piers, vessels, buildings & shops to ensure proper security and safety.
• Inspect vessels for seaworthiness and proper mooring or docking.
• Monitor weather and sea conditions and advise the public concerning the safe use of the facilities.
• Maintain a daily log of weather conditions, work performed and significant incidents.
• Inspect and perform repairs on all District facilities and property.
• Perform preventative maintenance and minor repair work on navigational buoys, lights &
horns; monitor all equipment for proper operation.
• Operate rubber and solid hull craft in inspection, vessel transfer & enforcement activities.
• Assign mooring and berthing spaces.
• Prepare berthing lease documents.
• General facility upkeep.
• General landscaping.
• Provides information to facility users.
• Assist in the coordination or staffing of special events held at the Harbor.

Generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. Includes management of sales team, both wholesale and retail, new business development, product development, distribution channel management and customer service assurance. Ensure the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives by seeking out new ways to deliver messaging such as mobile platforms, video and social media. 

Duties and Responsibilities:
• Develop annual Marketing and service plan in support of organizational strategy and objectives
• Direct implementation and execution of marketing and service policies and practices
• Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements
• Provide leadership in the development of joint ventures, affiliations and partnership arrangements
• Provide leadership and support for the design, development, and implementation of products and service lines
• Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives 
• Build, develop and manage marketing team capable of carrying out needed marketing and service strategies
• Development and distribution of all marketing collateral
• Set current and long-term goals for the team
• Design and review the departmental budget
• Conduct market analysis to identify challenges and opportunities for growth
• Manage employees within the department, responsible for hiring and performance management 
• Grow Buell Surf's distribution domestically as well and internationally


VP of Sales & Marketing

As Surftech Marketing Director my primary focus was creating and executing strategies to help build the Surftech brand and create demand in a variety of market segments. Additionally, I worked with product development (managed the department for several years) on the creation and development of new products.

Responsibilities: 
• Develop and manage marketing budgets
• Ad creative, messaging and design
• Print and online media buys
• Development of POP and educational videos designed to educate our dealers on the features and benefits of Surftech product and technologies.
• Website development and maintenance 
• Social media strategy and implementation
• Event management including; tradeshows, paddleboard races, athlete appearances, product launches, surf contests and product demos.
• Photography and photo editing
• Athlete management and contract negotiations
• Product development
• Public relations
• Cinematography and video editing
• Partnership and industry relations

Marketing Director

Jeffrey Brouwer is a Deputy Harbormaster at San Mateo County Harbor District - Pillar Point Harbor in Santa Cruz, CA.

Jeffrey Brouwer

Jeffrey Brouwer

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