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Skilled Store Environment & Experience Leader with a broad understanding of multi-channel product assortment and presentation execution within the industry.  A dynamic communicator with outstanding collaboration and relationship building skills, pursuing a leadership role to drive brand integrity & business results through visually compelling stores.  

•	Directed and managed merchandise execution of casual/ active brands; Quiksilver, Roxy, and DC Shoes
•	Cultivated and developed successful visual merchandising team skillsets for 43 retail and outlet locations
•	Coordinated fixture and hardware layout strategies, as well as product execution of new, existing, and remodeled stores 
•	Interpreted seasonal product assortments and key items, converting into multi store, product directive plan strategies
•	Built and executed monthly floorset tools & promo communications to full price and factory store environments
•	Monitored and reacted to brand, category, and sku sell through opportunities by utilizing sales tools, analytics, and communicating creative merchandising solutions


Visual Merchandising Manager - Retail                    

•	Implemented product direction, display, and marketing programs, aligning brand visual strategies to wholesale accounts 
•	Developed team of 10 field Coordinators to drive profitability and sales growth volume in 73 retail locations totaling $40.9 million annually for Levi's & Dockers brands
•	Led store, district, and internal trainings & seminars.  Generated virtual zonogram templates and instruction tools
•	Identified district assortment opportunities using sales tools and analysis, exceeding season and full year unit sales goals 
•	Individual and team success led to product orders and sales increases by bridging mutually beneficial relationships, collaborating between retailers and internal cross-functional teams to drive business priorities   


Merchandise Coordinator NW District Manager    (Seattle, Portland, Sacramento, Denver)

•	Coordinated wholesale product and marketing initiatives, maximizing retail presence by negotiating optimal real estate and square footage in 13 territory account locations
•	Directed territory ASM team, store specialists, and contracted temp staff, in facilitating shop installations and brand enhancing promotional initiatives for 5 national accounts 
•	Executed seasonal floorsets tied to brand initiatives for accounts and brand partners by aligning territory store visits with business strategies, and developing planogram tools to negotiate presentation concepts



Merchandise Coordinator  (Portland, Salt Lake City)

•	Led retail product initiatives and monthly floorset execution, driving location sales growth to 12 million in sales annually 
•	Controlled continual merchandise execution of men's apparel funding 38% to total store sales, achieving +37% store
increase in 1998, and leading NW region sales +29% in 1999 
•	Supported GM in coaching, developing, managing up to 130 full and PT employees, successfully meeting payroll budgets




Merchandise Manager

Jeff Wolf is a Visual Merchandising Manager - Retail at BOARDRIDERS, INC in Long Beach, CA.

Jeff Wolf

Jeff Wolf

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