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SENIOR CONNECTIONS MANAGER, SOCIAL PUBLISHING (FORD BRAND, MUSTANG & PERFORMANCE)

Top Management

-  Led platform strategies to ensure all social executions across Ford Motor Company are aligned.
-  Maintained a pulse on social media trends and opportunities to drive brand relevance and community engagement.
-  Developed on-site activation strategy and roadmap for Ford Mustang at nation-wide automotive
community events.
-  At on-site activations, produced live photo and social event coverage to build relationships with current and prospective owners.
- Identified, developed, and maintained influencer partnerships.
- Provided strategic guidance to extend brand campaigns and programming into the social spaces.

-  Developed and managed organic social media strategies and campaigns for Dodge with a total audience following of more than 11M.
-  Developed social strategy and launched Dodge Mopar Motorsports, earning 50k+ followers in the first year.
-  Nurture community relationships through first ever large-scale social media giveaway – the Dodge Horsepower Challenge, which earned more than 18M video views.
-  Identified more than 20 social media influencers and local enthusiast groups for social campaigns.
-  Produced live photo and social event coverage at events such as SEMA, NHRA races, and Dodge-sponsored events to build advocacy with Dodge loyalists.


SOCIAL MEDIA CONTENT ANALYST (DODGE)

SENIOR DIGITAL MARKETING STRATEGIST – 03/2018-03/2019
DIGITAL MARKETING STRATEGIST – 01/2017-03/2018
ASSISTANT ACCOUNT EXECUTIVE – 06/2015-01/2017
-  Created and executed paid and organic social campaigns for a variety of clients stretching across a wide-variety of industries, including: tech, cybersecurity, travel/tourism, and insurance.
-  Developed and implemented social social strategy for tech clients resulting in 105% follower growth in one year.
-  Produced monthly, quarterly and annual analytics reports using native and third-party social insight tools to measure effectiveness of social strategy with recommendations for optimization.


SENIOR DIGITAL STRATEGIST

SOCIAL MEDIA ADVISOR

ONLINE MARKETING INTERN

Jeff Malin works in San Antonio, TX. View their experience, skills and work history on Malakye — the professional network for creative, lifestyle-driven…

Jeff Malin — VMLY&R — San Antonio, TX

Jeff Malin — VMLY&R — San Antonio, TX

Jeff Malin

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