Jeff Farsai

• Directed, wrote, and produced 12+ targeted commercials and 60+ projects annually, growing brand awareness and recognition by 50% • Collaborated cross-functionally with in-house and external agencies, managed all creatives to deliver 200+ innovative campaigns and strategies, increasing in enrollment by 35% • Managed all deliverables, timelines, roadmaps, and assets using Jira and Workfront project management software to track, organize, and implement best in class production • Led teams of web designers, graphic designers, copywriters, and photo/videographers maximizing their career growth through hands-on production and mentorship

• Customized key art and assets to different platforms, devices, audiences, and demographics, doubling market reach within two years • End point and quality control for all visual and creative projects in using expertise in Photoshop and Illustrator to edit and enhance assets • Initiated monthly reports on key activities including 4 launch schedules and 12 calendar milestones, consistently meeting deadlines and strict budget constraints • Applied market analysis and enhanced creative content increasing social media followers from 3,000 to over 18,000

• Performed as photographer and director for 50+ advertising campaigns for major brands and agencies such as Nike, Apple, Samsung, Yahoo, Red Bull, McCann, MAL, Droga5 • Built and maintained crucial relationships with celebrities, athletes, managers, and agents • Directed all creative briefs from concept to completion, while producing all shoots and staying on budget by utilizing project management software Monday.com

• Increased sales by 30% in the first 3 months. Impacted business growth by overseeing the execution of accurate and on time e-commerce production across multiple categories. • Enhanced brand image across 20+ channels, websites, and partnerships. Forged crucial relationships and led meetings across all C-Level, creative, digital, sales, and merchandising • Saved over $250,000 in first 6 months on vendor costs by analyzing budgets and renegotiating major contracts with talent agencies

• Established efficient workflow in studio and production operations. Negotiated contracts for commissions and produced over 150 photo and video shoots annually. • Collaborated cross-functionally with 4 teams and 6 agencies and 65 photographers to incorporate stock video resulting in a 25% increase in sales • Implemented and organized a digital asset management system that simplified access for all users