Jeff Engelhardt

Chief Design Officer

2024 – Present

• Directly advising the CEO on brand strategy, corporate structure, financials, and project timelines to best position Ricco Global for sustained growth & profitability. • Collaborating with the C-suite executive team to qualify the market impact & business potential for over a half-dozen startup initiatives. • In under one month providing quantitative & qualitative research-based guidance for which initiatives to prioritize. • Building comprehensive go-to-market roadmaps & growth strategies. • Created a cohesive brand story & pitch to properly prepare our first initiative to go out for a $10M+ seed funding round. • Leading all design & creative in categories ranging from hospitality & co-working to beauty & sexual wellness. • Spearheading innovation with user-centered design thinking principals. • Overseeing the creation and extension of multiple brand identity systems, including voice & mission, in under three months. • Assessing needs & resources to build a high-performing team of designers & creatives via a combination of studios, contractors, and in-house talent.

Senior Industrial Designer | Acting Design Director

2020 – 2023

• Served as acting Design Director for over 3 years, leading Giro’s footwear, softgoods, and accessories categories from concept through design, development, and commercialization. • Launched over 60 new models in 6 years, including an overhaul of 100% of the footwear line between 2016 and 2022. • Led the footwear category to back-to-back years of record sales & profits in 2020 & 2021, growing the category 300% to $15MM in net sales. • Directed, managed, and led interns, junior designers, developers, vendors, and independent contractors. • Led systemic sustainability initiatives for Giro’s footwear & snow helmet categories.

Design Director | Brand Designer | Industrial Designer

2014 – 2021

• Directed the creation of products, business strategies, brand identities, standards guides, and marketing materials for independent clients. • Completely rebranded CrossFit 760, creating an identity system that allowed for growth from a single location in Southern California to over a dozen locations across multiple states and 2 continents. • Managed all project budgets, timelines, financials, and client relations.

Product Director | Design Director | Founder

2018 – 2021

• In less than 1 year - designed, developed, branded, marketed, and launched an independent, profitable footwear brand. • Launched via Kickstarter raising over $60k in 30 days, with an additional $10k in post-launch pre-orders. • Transformed the business to an operational direct-to-consumer, e-commerce brand. • Grew to a valuation of $2.5MM. • Created & ran multi-channel paid & grassroots marketing & social media campaigns. • Directed & managed logistics, finances, customer service, and outside vendors on top of all design, production, and marketing duties.

Industrial Designer - Footwear & Softgoods

2016 – 2020

/ Led all design for Giro’s footwear & softgoods/accessories categories / Directed, managed, and led interns, junior designers, developers, vendors, and independent contractors / Launched over 60 new models in 6+ years, including an overhaul of 100% of the footwear line between 2016 and 2023 / Led Giro’s footwear category to back-to-back years of record sales & profits in 2020 and 2021, growing the category 300% to $15M in net sales

Product Manager Lead Industrial Designer

2014 – 2016

• Collaboratively led all Swenyo product design, development, line management, and merchandising. • Grew Swenyo's product assortment from 25 SKUs at launch to over 700 SKUs in less than 2 years. • Managed a product line that included in-house designed, externally designed, OEM, drop-ship, and wholesale product assortments. • Directed, managed, and led junior designers, developers, vendors, and independent contractors. Product Director | Design Director PROFESSIONAL EXPERIENCE

Lead Industrial Designer

2010 – 2014

• Led Vapor Studio’s industrial design department as well as select brand design projects. • Led projects from blue sky concept & ideation through refinement, development, production, implementation, and final delivery. • Oversaw & managed clients, project resources, timelines, and budgets. • Directed & managed interns & junior designers, including those at our satellite studio in Southeast Asia. • Clients included Adidas, Oakley, Spy Optic, Skullcandy, Columbia, Chaco, and Alpinestars.

Industrial Design Intern

2010 – 2010

Creating breakthrough products and brands for the action sports and lifestyle industries. Responsibilities include the direction of design and engineering teams (domestic and international), product and brand design and development, and client management.

Industrial Design Intern

2009 – 2009

Worked as a part of the design team for Newell Rubbermaid's Goody and Solano brands. Duties included sketching, model making, and ergonomic evaluation.

Industrial Design Intern

2009 – 2009

Provided product design for client projects in the consumer, medical, and commercial industries.

Industrial Design Intern

2008 – 2008

Worked on the golf and outdoor teams designing products for Dicks Sporting Goods in-house brands such as Maxfli Golf.

Industrial Design Intern - Infant Team

2008 – 2008

Designed conceptual and in-line products for Fisher-Price's infant line of toys.

Industrial Design Intern - Boys Team

2007 – 2007

Designed conceptual and in-line products for Fisher-Price's boys line of toys.

Bachelors of Science - Industrial Design

2005 – 2010