Bern Helmets 2023-2025 National Sales Manager Global Manufacturer of Bike, Skateboard, and Ski/Snowboard Helmets • National Sales Manager for all Specialty Dealers (IBD) as well as Regional and National Retailers • While at Bern I Managed all In-House Sales and Customer Service. • Rebuilt and lead a team of 24 Independent Sales Reps throughout North America. • My focus was on opening and reopening dealers across North America. • I was able to open and or reopen over 200+ Bike, Ski, and Snowboard Dealers in the U.S. Leading to an approximate $200.000.increase in year 1 and $250.000 in sales year 2. • Responsible for all regional and national trade show activities from selection and attendance to booth design, merchandising and staff, to increase customer acquisition and engagement. • Provided CEO and COO with accurate forecasts and sales activity reports. • Worked with Owner, Marketing and Brand Management team in creating successful sell-in strategies.

Sporting goods manufacturer specializing in e-bikes -Lead the accessory buying line with a focus on servicing local customers, safety, innovation, and margins -Provide education to customers new to the e-bike industry and lifestyle -Drive retail sales through production education, lifestyle recommendations, and customer service -Maintain and improve the retail facility for effective operations in inventory and merchandise control

Marketing automation for brands and retailers; Role eliminated due to the impacts of COVID-19 ? Consistently drive pipeline through lead generation and qualification through industry research, networking, prospecting, and marketing efforts; onboarded 15 new accounts in 3 months ? Understand client challenges and expectations to align with products and services ? Identify opportunities for existing account growth to facilitate stronger relationships and increase revenue ? Formulate and execute business plans and strategies in alignment with business objectives ? Provide sales management with accurate forecasts and sales activity reports ? Develop brand positioning in partnership with cross-functional partners for market differentiation, meeting consumer needs, and increasing customer acquisition and engagement ? Create a customer onboarding process to ensure delivery, understanding, and timeline expectations

Bravo Sports - Highline Industries| San Diego, CA 2014 - 2019 Director of Sales (Bravo Specialty Bike / Skate / Snow Division) 2018 - 2019 National Sales and Operations Manager (Pro-Tec and Nutcase) 2015 - 2018 Sales Manager, East of the Rockies (Pro-Tec) 2014 - 2015 Global manufacturer for outdoor and action sports; Pro-Tec was acquired by Bravo in 2015 and an evaluation of performance led to a promotion at the newly merged company to include Pro-Tec and Nutcase. ? Lead priority accounts with Pro-Tec, Nutcase Helmets, and specialty clients within the Bike, Skate, and Snow division ? Direct all global sales and in-house operations for three lines of business; increase YoY revenue by 10% and pre-book orders by 50% ? Manage Pro-Tech’s east coast territory sales (skate, bike, snow, and water business) and in-house operations; increase YoY sales by 35% and $1.5M ? Across priority accounts and new business, increase east coast and Midwest regional sales by 50% ? Generate new business and warm leads for 250+ accounts based on market research, prospecting, networking, and marketing efforts ? Lead product development in Nutcase and Pro-Tec Helmet collaborations based on market research, competitive advantage, industry trends, consumer feedback, and cost ? Manage an in-house team of sales of customer service, as well as an independent sales rep team of 24 to ensure brand and product education ? Rebuild and develop key accounts for national chains, specialty, and online retailers ? Oversee regional and national trade show activities (Interbike, Sea Otter Classic, and SIA and OR Show) to optimize brand visibility and marketing efforts

Sales Consultant Ski, skate, and snowboard luggage, backpacks, bags, and accessories ? Managed national sales team of direct and independent sales representatives to increase seasonal pre-books by 25% ? Lead regional trade show planning and execution to increase brand visibility, demo products, provide product education and drive sales