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Graphic Designer & Project Manager

Creative & Design

Kelty Catalog

Designing the annual catalogs for Kelty with the dual purpose of serving as both a sales tool and a key element of the brand's identity.

The Synergy Company Brand Guidelines

Developing usage guidelines for both internal and third-party applications of various logos under The Synergy Company corporate umbrella.

Survival Frog Pocket Jumper Packaging Design

Created the original logo design for the Pocket Jumper product, including product photography and packaging design for the box.

MY SKILLS: • Excellent written and verbal communication. • Attentive to detail and organization. • Proactive in tasks and an independent self-starter. • Meets all required deadlines and able to shift gears as needed. • Proven experience working and collaborating within a team environment. MY BACKGROUND: • Over 20 years in the graphic design field.• Design principles such as page layout, typography, theory &amp; composition. • Copy and content writing when needed. • Creating a campaign concept while appealing to a target market in mind. • Optimizing graphics for online usage. • Working knowledge of printing process, prepress set-up and checks. • Sourcing printing within project budget. MY DESIGNS: • Logo designs including setting up branding standards. • Advertisements for magazines, newspapers or online. • Marketing such as flyers, mailers, sales sheets, posters and PowerPoint presentations.• Packaging designs include product boxes, labels and more. • Publications such catalogs, newspapers and magazines. • Environmental graphics such as interior/exterior signs and banners. • Email marketing from layout to graphics/copy using the latest email clients. • Social Media graphics including daily posts and paid advertisements. • Website designs (layouts and UX) with knowledge of HTML and CSS. • Video Production from shooting footage, editing and adding animation. • Photography experience includes shooting on DSLR camera for product and lifestyle images.

• Working for a large multi-brand corporation specializing in the outdoor industry
• Designing multiple brand catalogs for the years
• Implemented new software for the company, EasyCatalog, for easy import of content from Salsify into the catalog design
• Designing emails, packaging, social, and Amazon graphics
• Upholding each brand's graphic standards
• Working for a large multi-brand corporation specializing in the outdoor industry • Designing multiple brand catalogs for the years • Implemented new software for the company, EasyCatalog, for easy import of content from Salsify into the catalog design • Designing emails, packaging, social, and Amazon graphics • Upholding each brand's graphic standards
Skills: Social Media · Adobe Creative Suite · Catalogs · Graphic Design · Packaging

Production Designer

Logos

Branding Standards

Stationery

Flyers

Brochures

Posters

Banners

Signage

Advertisements

Packaging 

Catalogs

Email Marketing

Web Graphics 

Website Design 

Google Ad Banners

Social Media Graphics and Ads

Promotional Items 

Photography

Video 

Freelance Graphic Designer 

• Managing a variety of OOH media production for USA clients including billboards, transit signage/shelters and promotional materials for restaurants
• Prioritizing orders based on installation dates and multi-tasking
• Setting up budgets and handling print invoicing
• Maintaining new and existing printer/vendor relationships
• Setting up a database system and process for promotional orders
• Creating training documents for internal and external personnel 
• Effective communication between team members
• Daily software used includes Microsoft Word, Excel, PowerPoint, Teams, Outlook, ShareFile, OneDrive, Adobe Acrobat and Monday.com.

Production Manager

Designing labeling, packaging, brand book, logos, stationery, sell sheets, web graphics, emails, social media graphics, promotional products, signage, press kits, promotional mailers and more.

Graphic Designer

• Designing advertisements for industry magazines
• Creating a mini catalog for mail and online
• Packaging designs
• Created and implemented branding standards
• Web graphics, banners and direct response marketing page designs
• Product photography and videos
• Maintaining all social media accounts
• Outdoor and interior graphics and signage
• Flyers and Posters


Graphic Designer 

Responsibilities 
Print, web and video designer for a wholesale jewelry supplies company. Duties include: 
 
• Print design includes annual catalog, postcards/posters,ads, collateral  
• Web design includes graphics for company website, web banners & email marketing  
• Social media platform include Facebook, Twitter, Pinterest & Instagram 
• Video experience includes shooting, lighting, editing and animation 
• Create jewelry and photograph for marketing 
• Judge for the Halstead Grant 
 
Accomplishments 
Improved the quality of product photography by building a photography studio and ordering high quality lights and camera. Built a video set so we could have marketing videos. Learned video lighting, shooting, editing and animation. Was added to the Halstead Grant judge panel. Learned how to create jewelry using the product we sell and use in our promotions and marketing. Since I started working and improving the quality of marketing, sales have been up and the company has grown.  
 
Skills Used 
I used my print design skills to design the annual catalog, advertisements, postcards, posters, collateral and product packaging. For the web, I designed all of the main and promotional graphics. For email marketing, I set up a new design working in HTML and Photoshop. I also designed ads and graphics for our social media platforms. I learned how to become a better product photographer utilizing professional camera and lights. I also learned video production skills such as shooting, light setup, editing and animation.

Senior Graphic Designer

* Coordinate production of Wells Fargo custom designed store murals 
* Oversee a high volume of complex projects from beginning to end and meet crucial deadlines 
* Lead team bi-weekly meetings to communicate workload and deadlines 
* Responsible for team and vendor scheduling 
* Works closely with project managers, internal management and graphic design team 
* Take necessary action in emergency situations 
* Responsible for project status reports 
* Brainstorm new solutions and ideas to improve the overall process 
* Set-up and maintain an internal database 
* Manage and negotiate estimates, pricing and billing 
* Pre Press and quality checks 
* Experience in cross-platforms and software 
* Archive digital files in database and file servers

Production Coordinator

* Completed pre-press checks on all incoming ads 
* Tracked and managed all newspaper ads for several newspapers and magazines within the company 
* Set-up digital archival system for newspaper ads 
* Designed advertisements & company collateral 
* Completed final quality control checks

Advertising Traffic Coordinator

* Graphic designer and production coordinator 
* Coordinated graphic elements for festival guide 
* Collaborated with off-site freelance graphic designers

Art Coordinator/ Graphic Designer

• Designed marketing brochures for a leading nationwide dental marketing company
• Kept an organized file system of images and technical files
• Followed up with clients for feedback and payment.

• Designing newspaper advertisements for customers in a fast-paced environment
• Designing other special occasion inserts for the newspaper
• Image production and prep

• Designed logos, business cards, brochures, flyers for clients

Graphic Designer/Internship

JAYME WHITE is a Graphic Designer & Project Manager at Exxel Outdoors in Louisville, CO.

JAYME WHITE

JAYME WHITE

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