Hands-on creative leader partnering with startups and established brands to build impactful identities, compelling product lines, and high-performance marketing assets. Expertise includes: Brand Identity • Apparel Design • Creative Direction • Product Development • Custom Graphics • Trim & Packaging Design • Retail Strategy • Global Sourcing CLIENT / THIRTYTWO SNOWBOARDING • Own full seasonal design direction across global markets, including color palettes, graphic prints, and trend inspiration • Design and develop the complete soft goods line: outerwear, technical layers, fleece, flannels, tees, hoodies, windbreakers, beanies, hats, socks, and accessories • Create all apparel trims, labels, hangtags, and packaging • Collaborate with pro athletes to develop signature collections, unique color stories, and innovation-led products • Oversee sample reviews to ensure accuracy in fit, trim, fabric, and construction • Manage both core seasonal timelines and fast-turn “quick strike collaboration projects CLIENT / ETNIES CLOTHING • Lead design of artist and brand collaboration apparel capsules • Design trims and hang tags across the full apparel range • Act as development consultant to the executive apparel director CLIENT / ALTAMONT CLOTHING • Manage all creative aspects of seasonal apparel line from inception to delivery. • Create seasonal creative briefs, color palettes and graphic direction for team including trend-spotting, interpretation, and application • Redefined entire denim offering including fit, fabrics • Build product line plans, including product SKU rationalization, margin assessment. • Communication with vendors world wide, negotiate prices with vendors to assure adherence to product specific price points and development timelines. • Seasonal analysis of sales and possible market changes • Check in regularly with executive team to with weekly WIP reports ensure that all creative and product stays on time and on target with the brand identify • Research market trends for silhouettes, fabric, washes, trims, etc. • Adherence to seasonal production delivery calendar CLIENT / CROOKED HAMMOCK BREWERY • Launched and expanded the brand’s apparel and accessory line into a cohesive, high-demand retail collection across all locations • Focused on design storytelling, market differentiation, and aggressive pricing strategies to grow retail sales • Managed freelance graphic designers and directed visual output across all product categories • Oversaw sourcing, vendor negotiation, and adherence to retail buying calendar • Reported directly to executive team and buyers with weekly WIP updates to ensure alignment and timely execution

• Manage all creative aspects of the company • Design and produce apparel line which includes denim, casual pants, walkshorts, boardshorts, wovens, jackets, knits, printable tees, and accessories • Recruit, inspire and manage staff of freelance graphic designers • Create seasonal creative briefs, color palettes and graphic direction for design team • Responsible for adherence to development, production and sales calendar • Build annual product line plans, including product SKU rationalization and assessment • Daily communication with China based developer and vendors world wide • Negotiate prices with vendors • Manage product inventory through quarterly buying strategies • Seasonal analysis of sales and possible market changes • Design all print and marketing materials which includes catalogs, advertising and POP • Organize and manage website and social marketing strategies • Trend travel in order to build upon key successes and anticipate future direction • Meet regularly with co-founder of company to ensure that all creative stays on target with the initial brand identify