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Design - Apparel

Creative Consultant + Graphic & Apparel Designer

Fashion & Apparel

Multidisciplinary designer and art director with a deep-rooted passion for the action sports and lifestyle industries. From technical snowboard outerwear and full-scale apparel lines to print campaigns, brand identities, and product storytelling, I bring a creative edge and strategic mindset to every project.

Hands-on creative leader partnering with startups and established brands to build impactful identities, compelling product lines, and high-performance marketing assets.

Expertise includes:
Brand Identity • Apparel Design • Creative Direction • Product Development • Custom Graphics • Trim & Packaging Design • Retail Strategy • Global Sourcing

CLIENT / THIRTYTWO SNOWBOARDING 
• Own full seasonal design direction across global markets, including color palettes, graphic prints, and trend inspiration
• Design and develop the complete soft goods line: outerwear, technical layers,  fleece, flannels, tees, hoodies, windbreakers, beanies, hats, socks, and accessories
• Create all apparel trims, labels, hangtags, and packaging
• Collaborate with pro athletes to develop signature collections, unique color stories, and innovation-led products
• Oversee sample reviews to ensure accuracy in fit, trim, fabric, and construction
• Manage both core seasonal timelines and fast-turn “quick strike collaboration projects

CLIENT / ETNIES CLOTHING
• Lead design of artist and brand collaboration apparel capsules
• Design trims and hang tags across the full apparel range
• Act as development consultant to the executive apparel director

CLIENT / ALTAMONT CLOTHING
• Manage all creative aspects of seasonal apparel line from inception to delivery. 
• Create seasonal creative briefs, color palettes and graphic direction for team
   including trend-spotting, interpretation, and application
• Redefined entire denim offering including fit, fabrics 
• Build product line plans, including product SKU rationalization, 
   margin assessment.
• Communication with vendors world wide, negotiate prices with vendors to 
   assure adherence to product specific price points and development timelines. 
• Seasonal analysis of sales and possible market changes
• Check in regularly with executive team to with weekly WIP reports ensure that all creative and product stays on time and on target with the brand identify
• Research market trends for silhouettes, fabric, washes, trims, etc.
• Adherence to seasonal production delivery calendar

CLIENT / CROOKED HAMMOCK BREWERY
• Launched and expanded the brand’s apparel and accessory line into a cohesive, 
   high-demand retail collection across all locations
• Focused on design storytelling, market differentiation, and aggressive pricing strategies to grow retail sales
• Managed freelance graphic designers and directed visual output across all  product categories
• Oversaw sourcing, vendor negotiation, and adherence to retail buying calendar
• Reported directly to executive team and buyers with weekly WIP updates to ensure alignment and timely execution




CREATIVE DIRECTOR + GRAPHIC & APPAREL DESIGNER

• Manage all creative aspects of the company
• Design and produce apparel line which includes denim, casual pants, walkshorts, 
   boardshorts, wovens, jackets, knits, printable tees, and accessories
• Recruit, inspire and manage staff of freelance graphic designers
• Create seasonal creative briefs, color palettes and graphic direction for design team
• Responsible for adherence to development, production and sales calendar
• Build annual product line plans, including product SKU rationalization and assessment
• Daily communication with China based developer and vendors world wide
• Negotiate prices with vendors
• Manage product inventory through quarterly buying strategies
• Seasonal analysis of sales and possible market changes
• Design all print and marketing materials which includes catalogs, advertising and POP
• Organize and manage website and social marketing strategies 
• Trend travel in order to build upon key successes and anticipate future direction
• Meet regularly with co-founder of company to ensure that all creative stays on target 
   with the initial brand identify

Design Director and Partner

• Designed all men’s bottoms: denim, walkshorts, and casual pants
• Extensive travel to vendors in Canada and Hong Kong
• Managed all category design and development activities
• Responsible for executing designs and complete tech packs for product 
  development cycle
• Combined market sales information and production data to forecast 
   product-line matrix
• Developed annual product line plan from inception to completion
• Adherence to product specific price points 
• Effectively communicated product line to sales force at sales meetings
• Trained new development hire in all aspects of product line
• Trend travel to New York, Europe, and Asia
• Part of creative team that created seasonal color palettes, graphic, and general 
   design direction

Men's Designer

Jay Mitchell is a Creative Consultant + Graphic & Apparel Designer at Jay Mitchell Works in Capistrano Beach, CA.

Jay Mitchell

Jay Mitchell

Jay Mitchell

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