Work with sales and marketing teams to create the new bag and surf accessory lines of product. Continue to provide full service graphics, packaging and product design as needed.

Partnered with sales and led design and development to create consistently sellable product leading to over 100% growth over multiple seasons. Directed sourcing trips and assembled key suppliers that led to vital partnerships and proactive category expansion. Brought innovation across product categories with empahsis on establishing growth in boardshorts and accessories.

Responsible for developing high quality, brand aligned, and trend correct product across all brands and categories for the organization. Manage individuals on the design team by assessing their strengths to maximize potential in a team-centric environment resulting in cooperative successes. Cultivate engaging relationships with brand partners to act as key design liaison for accessories. Use extensive overseas development experience to establish efficient collaboration between design and development teams to produce product that meets pricing expectations and development timelines.