Jason Walts
Sr. Art Director · JLL Design Solutions (Formerly Big Red Rooster)
Atlanta, GA
In My Own Words
An accomplished and driven senior design professional with extensive experience in brand strategy, art direction, marketing, and design. Established capabilities in understanding design technologies and trends, making a measurable impact on companies and clients across B2B and B2C verticals. Adept at crafting the initial vision to messaging, engaging users and growing customer base, demonstrating that every brand has a unique story. Leverages excellent communication, interpersonal, and problem-solving skills to collaborate with team members and achieve operational excellence. Serves as a key contributor to the long-term success of the organization.
Work Experience
Education
Graphic Design - Digital Media
Full Sail UniversityProjects
Rebel Boat Works
https://www.waltsdesign.com/projects/rebel-boat-worksRebel Boat Works is a US-based rigid inflatable boating (RIB) company new to the boating world. They have three different sizes of RIBs - the 4.5 meter, 6.5 meter, and the luxury 8 meters. Each model will have different levels of ruggedness. What differentiates Rebel from its competitors is the proven Irish hull - one of the best in the world. Starting price points for all of these boats will be key as they'll cost less than similar RIB boats without losing any quality. Outside of recreational use, Rebel will look to sell their RIBs to police and military (Navy Seals). Researching other comparable boating companies, the tagline Own the Water makes a bold statement in contrast with an otherwise dull RIB market landscape. Rebel's branding hits hard and shows they're an exciting new company ready to make some waves.
