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Wholesale Channel Manager

Top Management

I was fortunate enough to learn early on that "if you don’t love what you’re doing, you’ll lose to someone who does." And so began my journey after graduating, to not settle for just any job or career but to truly pursue my passions and interests, which I have found to be in the lifestyle industry.

-  Own overall success of the Costco Roadshows direct sales channel for Aloha Soft with sales of $6.6 million dollars in 2017
-  Main point of contact with Costco Buyers and Regional Managers
-  Develop and execute strategic initiatives to drive revenue growth, profitability, and ensure long-term success and continuous improvement of the program
-  Overseeing the day-to-day operational and logistical aspects of the Costco Roadshow Program involving 50+ sales reps and 650+ shows a year
-  Own the planning, scheduling and execution of event details and logistics: Including rep communication, travel arrangements, inventory projections, supplemental orders, recruiting/training, payroll/commissions, merchandising, and working with shipping and fulfillment center to ensure timely pickup and deliveries


-  Project Manager on all collaboration efforts for Beloved which included finding the right brand/athlete/artist to work with and was the main point of contact, negotiated terms, giving direction/feedback to our designers/photographer, sampling, working with marketing to generate a launch strategy (social media, email blast, press release, and copy), reaching out to publications/sponsors for features, and following up with our manufacturer to ensure successful fulfillment of customer orders
-  New Product development: Looked for the latest trends both in design and product categories and developed new products/collections based on these findings which included assisting with sourcing, tech packs, sampling, and marketing/promotion
-  Worked with our photographer and marketing team to organize and create photo shoots for product launches, site sales, and for social media content


Brand/Product Manager

- Chair of the University Fee Board
      -Given stewardship of $7,400,000 of student fees
-  Official Ombudsman for Utah State University
-  Represented student concerns over student services, auxiliary services, student government, and university administration
-  Served as a member on the Executive Council and represented the student body in over 25 committees
-  Summer internship with Dwight Davis, the Associate VP of Business and Finance at Utah State University
-Worked with the Executive Directors for each Auxiliary at Utah State University including: Housing, Bookstore, Dining Services, Parking, University Inn and Conference Center, and The Taggart Student Center
-  Chair of the Student Voice Committee


Elected Student Body VP

Jason Russell is a Wholesale Channel Manager at Cariloha (Aloha Soft) in Sandy, UT.

Jason Russell

Jason Russell

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