Jason Michelotti — Co-Founder at Leal Collective
Jason Michelotti
Co-Founder
Bozeman | United States
Skills
No information
Interests
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Industries
Lifestyle
Outdoor
Work experience
Leal Collective
Co-Founder | 02/2018 - Current
Consulting with consumer-centric product organizations to optimize consumer loyalty.
SITKA Gear
VP, Marketing (Marketing Leader) | 03/2016 - 01/2018
Led Consumer Engagement (Sales + Marketing) Team; elevated SITKA’s premium brand position and delivered CAGR of 30%. Simultaneously led organizational transformation to an Ethos Fortified, Digitally Native, Data Driven, Multi-Channel business.
YETI Coolers
Director, Brand Marketing | 12/2014 - 01/2016
Key leader within the marketing team; oversaw consumer facing marketing functions through YETI’s astronomical growth period (>250%); included retail, events, community marketing, creative, media, PR, and content development.
Gerber Gear
Sr. Brand Manager, EMEA & APAC | 10/2011 - 09/2014
Founded International office; established Gerber’s global foundation and drove sustainable growth of target markets/countries. Led to $8M (~75%) increase in sales, individual recognition and participation in Fiskars’ Leadership Excellence Program (INSEAD).
Gerber Gear
Sr. Brand Manager | 07/2010 - 02/2012
Directed all aspects of marketing; extended product lines and brand reach to deliver ~$40M annual sales increase; received 2011 President’s Award and included on leadership team strategic planning activities such as “Project 2020”.
Brunton Outdoor
Category Manager, Portable Power (Brunton), Equipment (Gerber) | 10/2008 - 07/2010
Revamped dormant Portable Power category by establishing a long-term vision and implementing a comprehensive 3-year growth strategy across NPD, Marketing, Operations, and Sales. Expanded product lines through Bear Grylls Survival Series. Directed all phases of the product life cycle. Created launch programs. Increased sales by 80% (~$1.5M). Received 2009 President’s Awards.
Gerber Gear
Retail Marketing Manager | 04/2009 - 07/2010
Redefined the look and feel of Gerber retail environments. Developed and executed merchandising / POP programs, and key account and seasonal initiatives. Managed associated agencies, vendors and budgets. Received 2010 President’s Award.
The Marketing Arm
Director, Brand Strategy & Development | 07/2002 - 10/2008
Honed a strong marketing foundation through 6+ years of interaction with “Best-In-Class” organizations; included Frito-Lay, AT&T, Gillette, Pepsi, Quaker, and Aetna. Developed marketing initiatives that leveraged Sports, Entertainment, Event, and Cause Marketing. As liaison with Omnicom, established an exceptional understanding of individual marketing disciplines.