Jason McGuire

Responsible for the strategy, execution, and development of the Western Power Sports social media communications and marketing efforts. Also including WPS house brands Fly Racing, HardDrive Highway 21, Shinko Tires USA, Sedona Tires, and GMAX Helmets. - Developed a social marketing plan for multiple house brands in order to increase brand awareness and achieve company marketing objectives. - Increased consumer engagement and customer service across all brand channels in order to build consumer loyalty and drive brand recognition. - Work across multiple departments to foster brand growth, improve industry footprint, and develop brand consistency. - Created a unique voice for each brand and applied that when interacting with our consumers on all digital touchpoints. - Created and executed a full paid social media strategy for each brand. - Developed content calendars for brands to ensure clear communication between marketing and brand departments. - Aided in the creation and deployment of all brand launches. - Worked closely with key stakeholders in the development of overall digital marketing strategy including web, email, SEO, and social. - Created and managed the social media brand influencer program.

- Ability to grow diverse and profitable relationships with dealers and increase company market share by increasing sales more than 100% in less than a year. - Successfully manager over 150 active dealership accounts and aide in company growth through sales and marketing objectives. - Constantly increasing product knowledge in order to be a well rounded rep that can aid dealers by meeting their product needs and offering one-of-a-kind service to increase dealership sales. - Create and help execute dealer marketing plans to move product and drive customer engagement.