• Promoted from Marketing Coordinator (2014) to Manager (2018) to Director (2020); led $300M+ in sales and helped rank the Becky Gloriod Partners team in the top 0.5% of realtors nationwide. • Reduced CPA by 34% and increased retention by 15% using AI-driven audience modeling and automated lifecycle campaigns. • Boosted lead-to-close rates 23% via SEO, CRO, and ROAS-driven channel optimization. • Overhauled CRM and marketing automation to reduce CAC by 50% and double lead volume. • Trained and supported 40+ agents on CRM and marketing tools, achieving 80% adoption and a 38% lift in qualified leads.

• Drove a 23% increase in quarterly sales through segmentation-based positioning and tailored mobile solutions • Rolled out service training initiatives that improved CX and boosted NPS by 18% • Partnered cross-functionally to streamline sales ops, accelerating pipeline velocity and improving product-fit alignment

• Owned strategy for 150+ SMB accounts, improving conversion by 32% and exceeding revenue goals by 15% • Added 450+ new service lines in under 12 months through consultative selling and funnel optimization • Built long-term client relationships through tailored business-aligned solutions, driving retention and satisfaction

Led targeted social media campaigns across Facebook, Twitter, and Instagram, increasing alumni event participation by 17%. Partnered with the alumni team to craft marketing strategies and produce compelling content that strengthened alumni-university connections. Used analytics to refine campaigns, boosting reach and engagement by 12% while sharpening digital marketing and data analysis skills.

• Ran hiring and ops for food services across campus. • Led team performance during peak demand periods.