Focused on mass communication and marketing, emphasizing media writing, public relations strategies, and corporate leadership. Studies included consumer behavior, brand identity, marketing research, and comprehensive aspects of organizational, interpersonal, and intercultural communication. Enhanced skills in public speaking, brand management, and group dynamics.

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Marketing

Marketing Leader

Marketing & Sales

<p>Marketing leader with 11+ years scaling B2B and B2C brands. Led cross-functional teams of 25+ while driving $300M+ in sales volume through full-funnel strategy, campaign execution, and automation. Reduced acquisition costs by 34% and improved conversion rates by 23%. Skilled in both strategy and execution, with hands-on experience in paid media, SEO, CRO, and analytics. Leverages AI to scale personalization, performance, and team productivity.</p>

• Promoted from Marketing Coordinator (2014) to Manager (2018) to Director (2020); led $300M+ in sales and helped rank the Becky Gloriod Partners team in the top 0.5% of realtors nationwide.
• Reduced CPA by 34% and increased retention by 15% using AI-driven audience modeling and automated lifecycle campaigns.
• Boosted lead-to-close rates 23% via SEO, CRO, and ROAS-driven channel optimization.
• Overhauled CRM and marketing automation to reduce CAC by 50% and double lead volume.
• Trained and supported 40+ agents on CRM and marketing tools, achieving 80% adoption and a 38% lift in qualified leads.


Marketing Director

• Drove a 23% increase in quarterly sales through segmentation-based positioning and tailored mobile solutions
• Rolled out service training initiatives that improved CX and boosted NPS by 18%
• Partnered cross-functionally to streamline sales ops, accelerating pipeline velocity and improving product-fit alignment

Retail Sales Representative

• Owned strategy for 150+ SMB accounts, improving conversion by 32% and exceeding revenue goals by 15%
• Added 450+ new service lines in under 12 months through consultative selling and funnel optimization
• Built long-term client relationships through tailored business-aligned solutions, driving retention and satisfaction

Business Account Executive

Led targeted social media campaigns across Facebook, Twitter, and Instagram, increasing alumni event participation by 17%. Partnered with the alumni team to craft marketing strategies and produce compelling content that strengthened alumni-university connections. Used analytics to refine campaigns, boosting reach and engagement by 12% while sharpening digital marketing and data analysis skills.

Marketing & Social Media Manager - Alumni Relations Department

• Ran hiring and ops for food services across campus. 
• Led team performance during peak demand periods.

Manager - Campus Auxiliary Services

• Directed day-to-day operations, achieving sales milestones, including the "$100k" Sales Award (2-time recipient). 
• Trained and mentored a team, fostering a high-performance culture that exceeded sales objectives. 
• Orchestrated daily operations, staff scheduling, and inventory management, contributing to a 12% annual increase in store profitability during tenure. 
• Developed local marketing initiatives to increase foot traffic and brand loyalty.

Retail Store Manager

Jason Gallagher is a Marketing Leader at RE/MAX in Denver Metropolitan Area, CO.

Jason Gallagher — Marketing Leader at RE/MAX

Jason Gallagher

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SUNY Geneseo