Jason Burg
Del Mar | United States
Skills
No information
Interests
Branding
Creative direction
Copy writing
Content strategy
In my own words
— Jason<p>I've been in the advertising and communications field for nearly twenty years and have deep experience in integrated ad campaigns, brand strategy, video script writing, web content, and social media.
Having worked on both the agency and client side, I can artfully bridge the gap between the two and present concepts to business leaders at the highest level. Let's talk - I'll buy the coffee. www.jasonburgcreative.com</p>
Trajectory
May 2020 — Now
Creative Director · Wondros
WONDROS – Los Angeles, CA
Lead ACD and copywriter for National Institutes of Health (NIH) All of Us Research Program
Mentored and advised junior and senior copywriters, and provided creative direction on design and photography for agency clients
Developed script and managed production of national brand video and integrated campaign concept for major healthcare system
Developed all social messaging: FB, Instagram, and NextDoor
Copywriter for VaccinateLA public health campaign recognized by American Journal of Public Health
Nov 2017 — Sep 2019
Manager, Content and Creative Creative Director · SleepScore Labs
Managed company-wide messaging and brand guidelines
Managed creative team, copywriters and contractors
Created concepts, wrote scripts and managed production of all company videos
Managed complete re-design and content update of
company website
Presented all concepts and new creative to executive suite
Managed large scale integrated ad campaigns
Mar 2017 — Sep 2017
Managing Editor (Contract) - Surfing · Patagonia, Inc.
Helped write all product copy, ads and catalog editorial for Patagonia surf apparel and wetsuits.
Mar 2010 — Aug 2016
Creative Director · Viewpoint
Managed creative process from initial concept to final roll-out
Managed team of designers, copywriters and video editors
Wrote scripts and managed production of all company videos
Lead re-branding initiative for entire global organization
Presented concepts to executive suite
Conducted focus groups for national campaign concepts
Developed communications for four company acquisitions
Mar 2007 — Feb 2010
Senior Copywriter · Davis Branding and Design
Developed content for all Centura Health campaigns
Implemented social media strategy for agency and client offerings
Created all copy for print, advertising, interactive and radio
Named and branded local yoga spa
Jan 2004 — Jan 2007
Copywriter · McClain Finlon Advertising
Helped create brand standards for Western Union
Wrote all advertising copy for Western Union
Completed three CUNA Mutual wraps for Forbes Magazine
Developed concepts for Qwest direct mail campaigns
Wrote and created concepts for Breckenridge Ski Resort brochures
Created product positioning brochures for Dell Computers
Developed radio scripts and billboard copy for major clients
Activity
Education history
West Chester University
BS | 1988 - 1993
