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Director of Marketing

Marketing & Sales

Influential marketing executive with career hallmarked by success driving revenue, B2B/B2C marketing impact, and customer engagement for full gamut of companies—from startups to global Fortune 50 companies. Excelled in marketing roles across the value chain, from product innovation and go-to-market strategies to brand development, multi-channel marketing, and retail/e-commerce strategies. Created superbrand platforms, centralized global and regional strategies, and built marketing programs tailored for emerging markets with focus on AI/ML advancement—achieving significant market share and driving growth. Inspiring leader who builds high-caliber marketing teams and robust innovation pipelines, maximizing market potential and capitalizing on new digital channels and emerging trends, fearlessly championing unorthodox techniques, new technologies, and overlooked markets. 

Recruited to stabilize marketing operations and fuel growth, profitability, and market leadership. Lead marketing, branding, corporate communications, public relations, data analytics, events, and community outreach for non-profit. Drive awareness and funding by leveraging multi-channel platforms and AI/ML marketing solutions to engage businesses and individual donors—guiding team of marketers to deliver sterling results. Identify opportunities and develop and execute growth strategies across appropriate channels (organic, paid, referrals).  Build and manage marketing budget, systems and processes to deliver growth. Cultivate relationships with internal teams to build scalable systems and processes for marketing initiatives.
?	Built robust lead pipeline, bolstered network, and increased donations by $100K+, increasing funding and donation opportunities to enable 501(c)(3) organization to increase scholarship awards by up to 20%.
?	Dissected, analyzed, and restructured marketing processes, systems, and strategy. Built new marketing program and processes that generated new leads and amped conversion rate.


Brought on to course-correct revenue loss from recently introduced home-delivery service and restructure marketing strategy and branding for nation’s largest propane exchange company. 
?	Swathed cash-bleeding service and grew new service offering from 4 regions to 15+ in <2 years by introducing regional marketing strategy and reimagining service capabilities after COVID. 
?	Achieved $100M+ in sales by crafting marketing strategy that enabled sales team to better communicate value proposition and benefits to retailers—surpassing expectations and capturing increased market share.
?	Catapulted return customer base 36% after formulating and executing game-changing shopper marketing initiative across the nation’s largest retail chains.


Brand Manager

Recruited to bring CMO mindset to $4B global business account, driving growth throughout P&G’s Costco account, their 2nd largest retail distribution in North America. Managed $12M+ marketing budget across retail locations.  Expanded role to bring packaging design and strategy for Costco’s product portfolio under scope of responsibility to energize stagnating revenue through package design updates. Created and executed product marketing strategies aligned with business objectives, gaining deep insights into target markets, competition, and customer needs to promote products effectively. Collaborated with product management, demand generation and sales teams, driving go-to-market planning for new product launches, refining key messages and positioning to boost awareness and revenue growth.  
?	Produced exponential growth via marketing campaigns and strategies that shattered $3.7B revenue target.
?	Rescued at-risk Pantene product worth $50M annually (netted $170M to date). Recognized by CEO and received several awards based on strategy success. 
?	Energized struggling product by formulating 2 new packaging designs that were adopted company wide in a seasonal rotation. 
?	Defined and monitored key performance indicators (KPIs) to optimize marketing efforts, using data insights to identify areas for improvement and enhance strategies.
?	Amassed impressive award portfolio after launching effective campaigns and integrating consumer marketing strategy into overall product brand plans.
?	Managed detailed tactical plans and developed related content to meet distribution, shelving, and merchandising goals. 
?	Identified and segmented target audiences to drive customer-centric, personalized marketing campaigns.


Marketing Manager

Revamped brand and formulated and executed diversified marketing strategy that delivered impressive revenue gains. Created compelling brand messaging and positioning, crafting social media strategy that resonated with target audiences and vaulted engagement and revenue. Conducted customer and market research, analyzing insights and identifying trends and opportunities, leading to data-driven refinement of positioning and messaging, social media strategy, paid social ad strategy, and eCommerce on-site activation program. Led team of 6 to peak performance with focus on seamless communication and alignment across teams, promoting knowledge sharing and best practices. 
?	Acquired 300K+ new subscribers—10X original goal—after creating and broadcasting 2 national commercials and email campaigns.
?	Empowered all team members, fostering inclusivity, and driving innovation.


Manager, Brand Marketing

Spearheaded creative and strategic marketing while coaching team to peak performance, producing award-winning product package design and successful strategic go-to-market planning that generated $3M+ in sales. Maximized impact of national trade show event planning and increased attendance, conceptualizing and building booths and designing initial materials. Evangelized marketing communication priorities and brand strategy, ensuring consistent, high-quality messaging and tone of voice across all platforms. Created bold multi-year vision for marketing and customer engagement, increasing competitive advantage for the company. 
?	Collaborated with cross-functional teams, including marketing, merchandising, and product management to align on priorities and business goals, translating tactical capabilities into overarching marketing objectives.
?	Executed targeted marketing strategies to drive customer acquisition, engagement, retention, and loyalty. 
?	Partnered with technology teams to identify and implement marketing automation tools, optimizing campaign performance and customer experiences.
Complete creative management of brand, including: Development of award winning product package design, successful strategic planning of marketing across print & digital, social media development as well as content creation, supervision of brand ambassadors along with influencer outreach, trade show event planning with booth conceptualization/build, & all initial material design.

Creative Director, Head of Marketing

Transcendent Apparel complete brand visual development from ground up, market analysis for brand placement, social media planning & management to build brand awareness in addition to appealing to specific target demographics, website design, all initial clothing design & clothing material selection.

Art Director

Complete marketing material development & design for multiple years worth of world tours. Including but not limited to: Billboards, digital signs, venue flyers, eblasts, web banners, magazine ads, & promotional gear. Additionally, provided support and reinforced relationships with ambassadors and athletes.

Graphic Artist

St. Ambrose University, The Buzz. Entire newspaper redesign from scratch, as well as ad creation & content implementation.

Newspaper Design Editor

Jarrett Holloway is a Director of Marketing at Docent Institute in Le Claire, IA.

Jarrett Holloway — Director of Marketing at Docent Institute

Jarrett Holloway

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